Stacy Minero is seasoned strategist with 16 years experience helping best in class brands maximize their efforts in content and communication. At Twitter Stacy leads "The Planning Studio" which helps marketers build insight driven content strategies to drive brand and business goals. Her team runs close to one hundred studio sessions a year. She previously led the content strategy practice at Mindshare where she was focused on creating a systematic approach to content from development to paid distribution. From 2007 to 2012 Stacy led Communication Planning for American Express' brand efforts with a focus on insights and creative media ideas. Earlier in her career Stacy worked as a Strategic Planner on P&G, Coca-Cola and Hershey.
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