Your Asset is Your Story: The Importance of Narrative
Boston, MA • October 6, 2015
Envision the following scenario: you attend a networking event and meet your perfect client, or your perfect business partner, investor, or employer. All you have to do is open the door. You delive...
Tuesday, October 6, 2015 6:30 PM - 8:30 PM EDTMorgan Stanley
28 State Street
Boston, MA 02109
Envision the following scenario: you attend a networking event and meet your perfect client, or your perfect business partner, investor, or employer. All you have to do is open the door. You deliver your 1-minute pitch, exchange business cards and Ms./Mr. Perfect walk away and never call. What happened?
Your story isn’t working. If content is king and distribution is queen, then story is the heart and soul of the kingdom – and in today’s over-networked, content-crowded, attention-deficit world, you need to own your story if you want to break through.
Storytelling is one of the most important but also the most underrated skills in today’s sales and marketing. Stories open the door and create an immediate connection. They show uniqueness, make somebody laugh or spark empathy. Stories are the movers and shakers of your sales process.
In this interactive workshop learn how to craft your story and identify the elements your story needs to open a door. Jump into action and apply the power of your story in your daily sales and marketing situations and create your personal brand.
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