In this Jam Session, Annabel Mendez will share what she learned from doing consumer research at Procter & Gamble, and how she has applied this understanding to design affordable consumer research.
Tue, Apr 4, 2017 12:00 PM - 1:00 PM EDT
The best brands know that delivering a superior consumer experience is key to winning in the market. But what can you do when you are not a huge brand with a budget for consumer research? In this Jam Session, Annabel Mendez will share what she learned from doing consumer research at Procter & Gamble, and how she has applied this understanding to design affordable consumer research.
After this Webinar you will walk away with:
- Tips to design your own consumer research
- Practical tools to help you create, collect, and analyze your information
- The foundation for transforming your brand from a product or service, to one that really matters for your consumers.
Annabel Mendez is a marketer, engineer, and psychologist that spent 12 years at P&G focused on meeting the needs of consumers around the world. She is currently the owner of Marketites Consumer Marketing Agency where she improves the likelihood of in market success by helping brands to launch products and services based on consumer insights.
We'll be live tweeting this Jam Session, so be sure to follow along with @EllevateNtwk and #ConsumerResearch.
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