#EllevateYourself Twitter Chat with West Monroe Partners’ Director of Marketing Casey Foss
Online • November 20, 2017
Casey Foss is director of marketing for West Monroe Partners and a member of the firm’s executive team.
Monday, November 20, 2017 12:00 PM - 1:00 PM EST
Ellevate is thrilled to host Twitter Chats featuring inspirational women and men doing great things supporting gender equality from all over the world.
Casey Foss is director of marketing for West Monroe Partners and a member of the firm’s executive team. She leads West Monroe’s Marketing team and strategy, as well as the firm’s key accounts program, and a multifaceted brand-building program that has produced a distinctive and highly respected marketplace reputation.
As director of marketing, Casey Foss oversees all external-facing marketing programs, including programs to build brand awareness, drive new business, and strengthen existing client relationships. She led the creation and introduction of West Monroe Partners’ brand identity across the company’s offices, promoting the firm’s “uncommon blend” of business consulting experience and deep technology expertise and its capabilities for enabling forward-looking business strategies through technology. Today, West Monroe Partners enjoy an exemplary reputation in its key markets and has earned numerous accolades for the quality of its services and workplace.
Casey leads the growing Marketing and Design teams, of more 15 people across the country who innovate and leverage multiple channels to strengthen brand presence and build a pipeline of recruiting and business leads. Under her direction, West Monroe has successfully paired the firm’s online channels with more traditional professional services marketing channels such as trade shows, hosted events, and business development campaigns. She introduced a robust media and analyst relations program that has substantially increased the firm’s third-party credibility, and led the launch of a Salesforce customer relationship management (CRM) system. She continues to oversee both programs key drivers of the firm’s sales and marketing efforts.
Make sure you refresh the feed when you are on the page so that you get the tweets as they come in and don’t forget to tweet your own questions and comments and include the hashtag #EllevateYourself.
Please tweet your questions for Casey in advance with #EllevateYourself and we’ll discuss. See you on Twitter!
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