Starting with the "Why": Building Your Brand's Foundation

Before you start your logo design or any creative around your business, you need to know the why, who, what, where, when, and how of your brand. In this Jam Session, Jordan Lacenski will walk you through the process of defining your brand. You'll even get a work sheet to help you work through the hard stuff. 

Whether your business is in its infancy or moving right along, Jordan will take it back to the beginning so that you can ensure you are building a solid foundation for what you do, who you work with, and staying motivated through the ups and downs of entrepreneurship.

From this Jam Session, walk away with: 

• A solid idea for your company voice
• Your mission
• The who and how of your company culture
• A clear idea of what you offer and what you specialize in
• What problem you are solving 

Jordan Lacenski is the Owner of BrandBoss Creative, a branding firm in North Carolina focusing on defining brands and designing brands. She is also the Co-Founder of SheWolf Collaborative, a full-service marketing agency made up of women who own their own creative businesses.