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Brand You: A Behavior-Based Strategy for Personal Leader Branding and Reputation Building

Montclair, NJ • September 26, 2018

Put a stake in the ground and finally work on your brand. Come away with a clear reason for stewarding your brand; a value proposition and the start of a action plan. Jumpstart your brand now!

Wednesday, September 26, 2018 5:30 PM - 8:00 PM EDT

Cornerstone Montclair
198 Bellevue Avenue
Community Room
Montclair, NJ 07043
US

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Brand You: A Behavior-Based Strategy for Personal Leader Branding and Reputation Building helps women professionals understand their reason for action (not just their objectives), define their value propositions to increase self-confidence, align their walk and talk, and have something to say or ask to all key stakeholders. Brand You will help:

  • Distinguish you from the competition
  • Identify what is really important (and align your ask, image, behaviors, time, communications, networking and social presence to those things)
  • Make you a more confident and attractive professional overall

Ellevate participants will walk away from our session with a clear reason for stewarding their brands; a value proposition and the start of an action plan for building, managing and maintaining their brands.

Why this and why now? In the United States, growth in women-owned businesses has outpaced the overall increase in new businesses by 1.5 times. Yet there is still a significant gender gap in salaries, leadership positions and board representation.

There is no lack of qualified women to fill leadership roles and the women of Ellevate demonstrate this point in spades. Unfortunately, there are many reasons – from discrimination to unconscious bias.

That’s why, it’s more important than ever for women professionals to proactive build, manage and maintain their personal leader brands and reputations. What is a personal leader brand: it is an image that becomes associated with your level of credibility, quality and satisfaction in the minds of your stakeholders. Personal leader brands are built through the performance you deliver plus the perception you create.  



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Full Agenda

Brand You:  A Behavior-Based Strategy for Personal Leader Branding and Reputation Building

Agenda

5:30 pm -- Registration, networking, refreshments (wine, cheese, and fruit served)

6:15 pm -- Brand You Workshop begins, led by Perri Richman

7:45 pm -- More networking

8:00 pm -- Program wraps up



Get Introduced to the Women You Should Know

We help our members connect with specific attendees who share their industry and life experiences.

Kristy Wallace
Kristy Wallace

New York, NY

CEO at Ellevate Network

Join Ellevate to Meet Kristy
Maricella Herrera Avila

VP Operations & Strategy at Ellevate Network

Join Ellevate to Meet Maricella

Community Discussion

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Andrea Turner

Perri provides a great information and communicates her message on how to carefully build your brand identity with sensitivity and insight. Her program was packed with action steps to move me forward in my personal branding mission.

September 27, 2018

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