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Writing for Impact: Moving Online Audiences to Action

Washington, DC • March 12, 2019

In this interactive workshop, you’ll learn to understand your busy digital audience, cut down on verbal clutter, and move online readers to action.

Tuesday, March 12, 2019 6:00 PM - 8:00 PM EDT

Hogan Lovells
555 13th St., NW
13th Floor
Washington, DC 20004

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Did you know that, on average, online audiences read only 20% of the words you put on a page? Amidst all the scrolling, clicking, and skimming, it’s hard to get your message to readers. This writing workshop will help you understand how your audience reads online so that you can craft emails, newsletters, web copy, and social media posts that grab readers’ attention and get to the point quickly.

We’ll start with the ART of audience awareness: the Audience you’re trying to reach, the Response you hope to get, and the right Tone needed to get it. You’ll learn (1) how to write fewer words, cutting the clutter out of your sentences, captions, and subject lines so that audiences don’t skip your text, and (2) how to get the most out of the words you write. From optimizing content for scannability to micro-storytelling in headlines and captions, you will leave ready to get your point across in fewer words and make every word work, moving your online audience from apathy to action.

This workshop is the first of 4 workshops planned in the 'Writing for Impact' series, which will be scheduled during 2019:

Workshop 2. Writing for Impact: Client Writing that Sells

Workshop 3. Writing for Impact: Presentations that Pop

Workshop 4. Writing for Impact: Emails that Work (Webinar) 

Heavy hors d'oeuvres and refreshments will be served.

Metro: Metro Center

Parking: There is parking in the building at reduced rates after 5pm

Interested in sponsoring this event or future events? Contact Us.

Get Introduced to the Women You Should Know

We help our members connect with specific attendees who share their industry and life experiences.

Kristy Wallace
Kristy Wallace

New York, NY

CEO at Ellevate Network

Join Ellevate to Meet Kristy
Maricella Herrera Avila

VP Operations & Strategy at Ellevate Network

Join Ellevate to Meet Maricella

Community Discussion

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Roxana Muzzammel

I have been placed on the waiting list for this event. I am very interested in attending this event. Please let me know if you can add me to this event. My contact information is and my phone number is 917-239-8080. Let me know if you are able to add me to this session.

March 10, 2019

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