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Test Often and Fail Fast: The Art of Rapid Deployment to Quickstart Your Business

Online • November 4, 2010

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Pamela Slim suggests launching many small tests of real products and services in the real market in order to see if your business idea has viability. In this session, participants will learn how to be “scrappy without being sloppy.”

Thursday, November 4, 2010 1:00 PM - 2:00 PM EDT

Many business experts will tell you to spend months perfecting your business plan before going to market. 85 Broads member Pamela Slim suggests the opposite: launch many small tests of real products and services in the real market in order to see if your business idea has viability. In this session, participants will learn how to be “scrappy without being sloppy.”

Pamela Slim is a seasoned coach and writer who helps frustrated employees in corporate jobs break out and start their own business. Her award-winning book Escape from Cubicle Nation: From Corporate Prisoner to Thriving Entrepreneur sprang from her popular blog of the same name. A former corporate manager and entrepreneur herself for more than 14 years, she deeply understands the questions and concerns faced by first-time entrepreneurs.

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