Skip to main content

Growing Your Business Through Consumer Insights

Online • April 4, 2017

Thinkstockphotos 491069181

In this Jam Session, Annabel Mendez will share what she learned from doing consumer research at Procter & Gamble, and how she has applied this understanding to design affordable consumer research.

Tuesday, April 4, 2017 12:00 PM - 1:00 PM EDT

The best brands know that delivering a superior consumer experience is key to winning in the market. But what can you do when you are not a huge brand with a budget for consumer research? In this Jam Session, Annabel Mendez will share what she learned from doing consumer research at Procter & Gamble, and how she has applied this understanding to design affordable consumer research.

After this Webinar you will walk away with:

  • Tips to design your own consumer research
  • Practical tools to help you create, collect, and analyze your information
  • The foundation for transforming your brand from a product or service, to one that really matters for your consumers.

Annabel Mendez is a marketer, engineer, and psychologist that spent 12 years at P&G focused on meeting the needs of consumers around the world. She is currently the owner of Marketites Consumer Marketing Agency where she improves the likelihood of in market success by helping brands to launch products and services based on consumer insights.

We'll be live tweeting this Jam Session, so be sure to follow along with @EllevateNtwk and #ConsumerResearch.

Log in to see who is attending this webinar.

Community Discussion

Log In to Comment Join Ellevate

0  m7hl3xvep  kjjnz2x6l8tmsxg hdvnzxa5i87b6ipakhfvbyaxteebih ?1504025193
Lyda Modiano

Hi, As i missed this jam session yesterday, how can I see it? Is it recorded?

April 5, 2017

Ellevate 107 %281%29
Samantha Giannangeli

Hi Lyda, It was recorded! We'll share the recording later today. Please check back soon.

April 5, 2017