Have you ever felt disappointed in your PR results? Confused as to why your blog posts weren’t generating more traffic to your website? Unhappy with your lead conversion rate? Frustrated by how much time you spend creating content only to receive a few views?
While each of these problems relates to different marketing disciplines, they have one thing in common: content that isn’t performing.
Join marketing consultant Melissa Todisco in this workshop and walk away with a clear action plan on how to create your next piece of content that will actually grow your business. This method can be applied to any kind of content: PR, social media, webinars, blog posts, presentations, etc. In this webinar, Melissa will share:
- The biggest content marketing mistakes and how to avoid them
- How to prioritize the right content to invest in creating
- Her proven three-step process for creating compelling content that will grow your business.
Melissa Todisco is a marketing consultant that has spent the last 15 years advising Fortune 500 companies like 3M, J&J, Netflix and Abbott Nutrition on how to solve their marketing challenges. She is an expert in creating stories and content people are more likely to share and act on and has helped businesses build their brand while also increasing leads, site traffic and sales. Melissa recently left the corporate world to focus on helping startup founders ensure their marketing execution delivers growth.