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Electrifying Your Brand: The Myths, The Facts, The Do's and The Don't of PR

Online • January 23, 2018

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In this Jam Session, Ahliah Longmire, Founder and President of the Tesla Group PR, will help you navigate PR so you can successfully grow your business.

Tuesday, January 23, 2018 12:00 PM - 1:00 PM EST

Whether you have a new business or are in the re-branding phase, deciding when and how to choose a PR company can either be your worst nightmare, a money draining pit, or an integral part of growing your business. In this Jam Session, Ahliah Longmire, Founder and President of the Tesla Group PR, will help you navigate PR so you can successfully grow your business.

In this Jam Session, you will learn: 

  • When is the right time to choose a PR company
  • The difference between PR and advertising
  • 5 key mistakes brands make in hiring a PR company
  • When you need to take PR into your own hands
  • How to negotiate your contract based on your needs & budget
  • What PR won't do for your brand

With more than 17 years experience in Brand development, PR/Marketing and Experiential events within the Entertainment, Sports, Fashion, Health & Wellness industry, Ahlilah Longmire has successfully helped "electrify" 125 brands from start-ups to celebrities to athletes to corporate brands with her company The Tesla Group. Ahlilah has been praised in the media by clients for her contributions to helping start-ups reach global success.

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