Skip to main content

ShaDonna McPhaul

ShaDonna McPhaul

Introduce yourself to our audience. Tell us who you are and what you are currently focused on.

Greetings everyone, I’m ShaDonna “Mo” McPhaul. I’m a retired Air Force Veteran and a mom from Fayetteville, NC. Currently I’m working on becoming the next “Oprah”.

Tell us about your favorite Ellevate Network memory or success story. Why are you a member?

My favorite Ellevate Network memory was being selected as the Squad Mod and being in the “hot seat”. My squad gave me some amazing advice that I implemented immediately. I’m a member because I truly want to support other women by sharing my experience and expertise.

How would you define your professional mission?

My professional mission is to support and empower veterans, small business owners and anyone that has access to me.

What qualities does it take for someone to be successful in your line of work?

A great personality and resourcefulness. Transparency and authenticity are a major plus.

What is one of your most memorable career accomplishments?

My most memorable career accomplishment was actually just taking the first steps to get the business started. A lot of times we talk about starting a business, but never follow through. I’m proud to be working on something I started and didn’t throw in the towel when everything did take off as fast as I hoped it would.

What are some career challenges on your radar?

Career challenges on my radar is scaling my business without being overwhelmed. Growing and managing a team will bring a welcomed challenge.

We’d love to hear more about your career path. What led you to where you are today?

After retiring from the Air Force and starting my nonprofit organization, Mo’s Heroes, I realized that I was pretty good at marketing, media and public relations so a started “The Mo You Know” to lend my experience and expertise to support other nonprofits and small businesses.

What is the most rewarding part of your job?

The most rewarding part of my job is when I help my clients met the goals that we set. My clients are life my family and it’s such a pleasure to WIN with them.

What legacy do you hope to leave through your work?

I hope my legacy is for people to remember that I played a part in supporting their legacy.

What is it about your job that makes you feel it’s the right fit for you?

My a people person who can talk and work with anyone. I love communications and helping people solve problems. My job as a publicist allows me to do just that.

Who are your role models?

Oprah Winfrey, Steve Harvey, Michelle Obama

What is your morning ritual?

My morning ritual is getting my son up and ready for virtual school. I spend a couple of moments talking to God before I get my actual work day started. Depending on how heavy my work load is I may play songs that represent how I’m feeling.

What is your favorite social media site? Why?

My favorite social media site is Facebook. Through Facebook I’m able to stay connected with my family and friends while promoting information and resources that can support and serve our veterans.

What would you say your personal superpower is?

My superpower is my ability to quickly readjust when plans change. The Air Force taught me flexibility is the Key to Air Power.

What does success look like to you?

Success looks like happiness and joy while working on projects. I love happy people.

Is work-life balance a problem for you? What is one no-fail tactic you use to create balance?

Work-life balance is not a problem for me anymore. I say anymore because I had my son and I was still on active duty. Now that I’m retired and running my own business I have the flexibility I need to control my time and my schedule.

What is the best career advice you ever received?

Don’t take anything personal and separate your personal feelings from business decisions. Also, spend at least 2 hours a day laser focused on something in your business each day.

What is one piece of advice you’d offer working moms?

The best of advice I would offer working moms is to put yourself first and practice self care. As a working mom we always have to be at the top of game. Take the time to get proper rest, exercise and drink lots of water. Last, but definitely not least always keep your faith in your higher power close to your heart.


Have more questions? Follow up with the expert herself.