Lindsay Yaw Rogers
Introduce yourself to our audience. Tell us who you are and what you are currently focused on.
I'm a storyteller at heart. I started Raw Strategy to bring fidelity to other people's stories for high-impact marketing. In that, I help entrepreneurs, companies, and brands discover, unpack, and reveal the power behind their brand story—then map it to revenue drivers for connection and impact.
I help you find confidence and clarity in your story so you can stand out, inspire and motivate people to act, build a premium brand, and become the master narrator of your life. You know you’re a pioneer—let’s make sure everyone else does too.
P.s. I’m also: a mom of 2, obsessed with winter (could live in an igloo), constantly looking for excuses to wear slippers, and known to use 2 tea bags instead of one.
Tell us about your favorite Ellevate Network memory or success story. Why are you a member?
I'm a part of Susie Moore's program, 5 Minutes To Famous. And, one of the other members is an Ellevate member, and she has seen tremendous success and growth of her company through guest posting through your network partners. Given that I'm a former journalist, I'm looking forward to sharing my insight with other entrepreneurs through this network as well as the guest posting network!
How would you define your professional mission?
I've witnessed the power of stories and how they have the ability to transform people, their lived experiences, and their perspectives. It is my mission to give primarily female entrepreneurs the tools to discover, and share their story to build confidence in themselves, empower their community, and build impactful companies.
What is one of your most memorable career accomplishments?
I was fortunate to sell a story to National Geographic Adventure in 2005 where we went to retrace the steps of a forgotten WWII hero, Jan Baalsrud, through northern Norway. Over the course of several weeks, we retraced his path, interviewed dozens of people who had never spoken of the event, and met the most incredible and giving people. That trip changed me as the survival story was so profound, and to meet the people who risked their lives to save one man (who represented freedom to them in an otherwise Nazi occupied country), was something I'll never forget.
What are some career challenges on your radar?
I have worked with 1-2 clients at a time for years, and I'm pivoting to do more group coaching, and create an online course, so my learning is skyrocketing at the moment as I learn how to scale a new structure of my business.
We’d love to hear more about your career path. What led you to where you are today?
I am a storyteller. It started when I was 3—my parents took our family of 6 on a sabbatical to some of the most remote places in the world—trekking across Kashmir, sailing in Tonga, and visiting tribes in Kenya. Rinse and repeat in ‘88 when we traveled around Europe in a VW van stuffed with road bikes, hiking shoes and baguettes. These moments, these memories, were seared into our cells and would inform how I perceived experiences from age 3, on—normalcy was the enemy; people and their stories were the gift. These trips embedded something in how I see and approach life’s dynamism—stories have the ability to shape and impact our lives and our future.
Fast forward past college and magazine editor jobs at Outside and Skiing magazines when I traveled across the globe as a freelance journalist for Outside, National Geographic Adventure, Skiing, MSNBC, Yahoo! and many more. Among others, I traveled to Annapurna in Nepal documenting Ed Viesturs’ final 8,000m peak; to northern Norway retracing the steps of Jan Baalsrud, a forgotten war hero; to Utah where I was buried in a simulated avalanche to report on the physiological repercussions of oxygen deprivation and hypothermia; to Canada, Chile, India, and numerous other locations across the world.
In that time, I learned what mattered to people and why. I learned how to use language to connect, and how to translate highly personal stories into universal truths. In essence, I learned how stories can transform people.
After years of telling other people’s stories, I began training companies, brands and trade associations on how to use storytelling to engage and resonate with their audiences. That led to creating complex branded content programs in the digital space for clients such as Toyota, Twitter, NBC, Yahoo, The Olympic Games, MSNBC, National Restaurant Association, Aetna, MapQuest, Competitor Group, and many more.
Now, I live and work from the snowy mountains near Aspen, Colorado and help companies, brands, and entrepreneurs find, clarify, and share the most profound aspects of their stories so as to build loyalty, trust, and impact. More impact equals more growth for you, and that is my sole focus of Raw Strategy.
What is the most rewarding part of your job?
Working with founders, I live for the moments when they sigh a sigh of relief when we've dug out really meaningful and profound moments in their lives and careers and share it in a cohesive and clear way. They often realize so many strengths through the process that would not have otherwise been discovered.
What legacy do you hope to leave through your work?
If I were to be remembered for taking the utmost care of other people's story by giving women, in particular, the tools to find confidence in their story, I'd die a happy woman. Stories, for me, are how we learn, grow, and thrive. Through encouraging people to share their story, I hope to empower a new generation of female entrepreneurs to celebrate the diversity of their paths, not shy away from it.
Who are your role models?
So many! I idolize Tim Ferris and Guy Raz for their ability to generate fascinating and illuminating questions to weave together someone's story. Brendon Burchard—his high performance coaching and ability to build a massive company around it that has greatly impacted so many people in really positive ways. And women like Amy Porterfield, Marie Forleo, and so many online entrepreneurs who are forging a brand new path daily. And, of course, my parents. I'd be nowhere without their guidance and support. My dad is a celebrated architect who lives on principals of passion, family, and dedication to his craft. My mom is a quiet leader in her own right—never commanding attention, but always guiding me with love, kindness, and generosity of spirit.
What is your morning ritual?
Exercise, drink Athletic Greens, get kids to school, then a quick journaling exercise with Brendon Burchard's High Performance Planner.
What would you say your personal superpower is?
Asking questions. It is my ultimate quest in life to be a craftswoman of questions, so I practice a technique of "6 questions deep" to allow me to get to people's undergarments, so to speak ;-)
What advice would you offer future leading ladies wishing to break into your industry?
Study, study, study. Become obsessed with the craft you wish to master as there is always someone better than you out there. Strive to be the best, and be open to constantly learning how to improve.
What is the best career advice you ever received?
You never learn less. Those 4 words have allowed me to slow the internal dialogue of failure and turn those moments into lessons and motivation to get up and try again.
What is one piece of advice you’d offer working moms?
Give yourself grace. Nobody works as hard as working moms, and you deserve to be celebrated, so find the people you can be vulnerable with and share the real stuff. The only way to break down issues is to share them with others.
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