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Sue Yasav

Sue Yasav

Introduce yourself to our audience. Tell us who you are and what you are currently focused on.

For the majority of my career, I worked at some of the largest companies in the world - IBM, Citibank and GE Capital. When my job was eliminated in December due to the pandemic, I decided to start down a different path. I launched my own company, Marquette Marketing, and am trying to make a go of it as a solo-preneur. It's been scary, stressful and exhilarating, all at the same time! I'm working harder than ever, learning new skills and meeting some terrific people. I'm thrilled to be part of the Ellevate network of fabulous women, who are traveling down a similar path.

Tell us about your favorite Ellevate Network memory or success story. Why are you a member?

Ellevate is an exceptional organization with women who inspire, support and learn from each other. This is my second year, and I Iove the Squads and the Zoom meetings on a wide range of topics. I always look forward to the upcoming events!

How would you define your professional mission?

My mission is to succeed as an entrepreneur and to help raise up women-owned businesses. My company focuses on creating impactful value propositions and turning leaders into thought leaders. I focus on women-owned businesses and have a passion for helping them grow and succeed. Women should be known as thought leaders and I would like them to take up more of their rightful places as experts in their fields.

What are some career challenges on your radar?

My biggest challenge is growing and scaling my business. I don't have a great deal of experience being an entrepreneur, so I'm basically flying the plane as I build the plane. Exciting but sometimes I feel like I'm making it up as I go!

What is the most rewarding part of your job?

The most rewarding part of my business is when the client tells me that they are happy with my work. It makes me feel like I made the right decision in starting this company and gives me confidence that I can make it a success.

What legacy do you hope to leave through your work?

I hope to help women build and scale their businesses. Whether that's giving them the skills to be a thought leader, teaching them about marketing concepts or mentoring them, I would love to say I had an impact on the growth of women-owned businesses.

Who are your role models?

I love women who are thought leaders and break through into different areas, aside from their main career or do something fabulous and unexpected. In that vein, my role models are Arianna Huffington, Reshma Saujani and Sarah Blakely.

What does success look like to you?

For me, success is living a balanced life. I have a vision board by my desk that I look at every day. It has 4 categories - Profession, Family, Friends and Experiences. If those 4 items are in balance, I feel successful.

What is the best career advice you ever received?

At a time when I was frustrated with trying to get promoted and being a new mother at the same time, I felt that I couldn't pursue what I wanted to do professionally because I really wanted to be with my child. At that point I heard the advice: "You can have it all, but not all at the same time". That really stuck with me, and I've thought about it a lot since then. Back then, my career took a back seat to my son, but now that he's grown, I have more time to focus on it and it just feels right.

What is one piece of advice you’d offer working moms?

The top piece of advice I would give is not to stop working on your career. Even if you have to do it part-time, or if you need to go offline for a while to take care of your kids, don't stop your career completely. Stay in touch with contacts, keep connected to your network, publish articles, stay on LinkedIn. I'm sad to see how women had to drop out of the workforce due to the need to take care of kids during the pandemic. I just hope they go back into the workforce and take leadership positions as quickly as possible when they're ready to do so. And, I would say, ask for help in your career. I've seen so many women that help each other, just reach out!

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