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Tara Perman

Tara Perman

Introduce yourself to our audience. Tell us who you are and what you are currently focused on.

I am a professional coach focused on helping career moms gain the clarity and courage to confidently make bold life changes. I shifted into this work after spending 20+ years doing leadership development at professional services firms. I am now self-employed and focused solely on helping private clients. Although my specialty is helping career moms, I enjoy working with anyone who is looking to make a change. For career changes - I've helped people leave jobs and explore new careers; I've also helped people stay put, our work having uncovered a renewed sense of alignment. For life changes - I’ve helped people create a vision for their big life goals and think thru the necessary steps to start making it happen. I help them move from awareness to action by creating a vision that is supported with a plan. Our conversations leverage tools and activities to help with necessary mindset shifts. And, I offer accountability along the way.

Tell us about your favorite Ellevate Network memory or success story. Why are you a member?

I am just getting started with Ellevate but loved the energy of my intro call. A member shared her story of losing a job in 2019 and realizing she had no network to support her during that transition. It really resonated with me as I have been fortunate to work for great companies who had lots of internal community/networking -- so I never cultivated an external network. I am now realizing what I was missing and I can't wait to meet lots of women in varied sectors and career stages.

How would you define your professional mission?

I help my clients make bold life changes. I do this by meeting 1:1 with clients to help them slow down, assess what’s important, and create a vision. We collaborate on big goals but also give great attention to the small but important action steps that help goals come to fruition. I support my clients throughout the process and encourage accountability.

What is one of your most memorable career accomplishments?

Leaving my corporate job to become self-employed. It took me 3 years to plan for this pivot. I could not be more proud that I did it, that I am embracing the discomfort, and that I am doing it in a way that feels fully comfortable and safe to me.

What are some career challenges on your radar?

I am currently struggling with the switch from being a team leader who collaborated with others daily to being a solo entrepreneur. I don't know what it is like to work by "myself" -- so I am leaning into something really new to me. I also have a healthy dose of fear about getting enough clients to make the kind of money my family needs us to make.

What project have you worked on that you’re most proud of? Why?

A leadership program that invested in our youngest leaders. It took "work" out of the content and made the entire experience about the person. The program included a lot of content about values, purpose, where do you derive energy, how are you taking care of yourself. It also gave attendees access to executive coaches -- something that most companies reserve for more established professionals. It was life changing for many attendees and life changing for me to be a part of it.

What legacy do you hope to leave through your work?

That I helped many women take ownership of their path. That I helped them realize they could make self choices and not stay stuck in safe choices. I have benefitted so much from coaching myself -- if I could give a fraction of that to others - I would feel so lucky.

What is your morning ritual?

Coffee....always coffee. Kiss my kids. Review my day (what is on the checklist, what is on my calendar). Fill out my gratitude journal. Workout. Get the workday started.

What is your favorite social media site? Why?

Tik Tok - its the perfect thing to scroll while waiting in a line or having a few minutes in between calls The content runs me thru all the emotions - laughing out loud, crying, and getting inspired. I also just started posting myself -- which proves to me how much I am growing, as I was never a social media poster before. I am now embracing TikTok to grow my business. (You can file that under words I never thought I would say!) Follow me at: tarapermancoach

What would you say your personal superpower is?

My ability to stay calm in chaos. In both life and work - I don't lose my head, I remain calm, and I am able to quickly think about the right next steps. I am also a lot of fun and place a high value on laughter. In corporate settings we often take ourselves too seriously....so I think it is important to make sure we can make jokes, get silly and relax a bit.

Is work-life balance a problem for you? What is one no-fail tactic you use to create balance?

It got easier when I acknowledged that I needed to prioritize myself. I realized that I was putting everyone else first. So I block time on my calendar for "solo time." I am an introvert and spending time alone without distraction of others is really valuable to me. I make my solo time just as important as my other obligations. I worked hard to reduce the guilt because I knew how refreshed I felt when I actually gave myself a break and energized in a way that was meaningful to me.

What advice would you offer future leading ladies wishing to break into your industry?

Cut out the noise, it's very easy to get distracted by all the additional training, certifications, books, ongoing development, and other interesting pursuits you see other coaches doing. Get laser focused on understanding your niche clients and only choose ongoing development that is relevant to them.

What is one piece of advice you’d offer working moms?

Be kind to yourself. Once you become a mom - you change in 1000 ways. So it should not be surprising that you might not enjoy what you used to enjoy. Or that you might not be as good at something anymore. Or that you don't feel fulfilled in the same way. Or that you are simply tired and need more breaks. The fact is -- motherhood changes you - and that is ok!


Have more questions? Follow up with the expert herself.