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Amanda Lien

Amanda Lien

Introduce yourself to our audience. Tell us who you are and what you are currently focused on.

I'm Amanda Lien; I'm a journalist-turned-editor-turned-freelance content creator who specializes in PR and marketing ghostwriting and social media copywriting. Now that I've taken the plunge and gone full-time freelance, I'm looking to expand my network and learn from female entrepreneurs and leaders who have gone before me.

Tell us about your favorite Ellevate Network memory or success story. Why are you a member?

I joined Ellevate Network because I want to surround myself with like-minded women interested in building one another up when it comes to business AND life!

How would you define your professional mission?

My mission is to empower others to tell their stories through clear, quality writing that showcases not just their knowledge, but their personality.

What are some career challenges on your radar?

Both standing out and getting paid what I'm worth are definitely the top two. Now more than ever, freelance content creators dominate the space - which is amazing, because there's definitely enough demand to go around! But the way to capture that demand and make it work for you is by standing out, and that's not always the easiest thing to do. And, of course, there's the issue of pay. Many non-male freelancers simply aren't paid enough for their time, work and expertise - and that's something only transparency and accountability can solve.

We’d love to hear more about your career path. What led you to where you are today?

Ever since my college days, I've always written and edited content on a freelance basis. After graduating with my journalism degree, I took a job as a reporter for a small-town newspaper. From there, I transitioned into more editorial roles that would give me the chance to write and edit, first as an editorial assistant for a trade publication and then as an associate editor for a group of lifestyle, health and wellness, and parenting websites. While working in this role, my freelance side hustle continued to pick up until I was able to quit my day job and devote all my time and attention to my amazing clients. When I'm not working with them, I'm pursuing my other passion – fiction writing! I'm currently completing an MFA in Creative Writing and querying a novel!

What is the most rewarding part of your job?

I get to empower people to share their stories and expertise with the world! It's such a thrill whenever a client emails me to tell me that the content I crafted for them echoed their personality, knowledge, and mission perfectly. That tells me I'm not only doing my job well, but that I truly did get to know them as a person, which is just incredible.

What would you say your personal superpower is?

My sense of humor. I'm able to put people at ease in nearly every situation, and have been told I'm charming enough to get even the toughest nuts to crack out of their shells – which is perfect because I want people to feel comfortable around me and I love making others laugh!

Is work-life balance a problem for you? What is one no-fail tactic you use to create balance?

It can be! As a freelancer, the lack of office boundaries and the constraints of a 9-5 is both a blessing and a curse; it's great to have the flexibility when I need it, but it can be tough to establish the internal boundaries I need to keep myself sane. The number-one thing I do to create balance (and hear me out, because it sounds crazy) is scheduling emails. I'm the type of gal who needs to respond to emails immediately or else I'll forget about them, but if someone contacts me after hours, I don't want to set the precedent that I'm "always on." By setting emails to send my drafted reply during business hours, I'm getting one more thing off my mind and establishing that balance.

What advice would you offer future leading ladies wishing to break into your industry?

Harness your voice, don't hide it! Even if you're ghostwriting content for someone else, there is no one out there who can write the way you can – and that's a good thing! People will want to work with you because of your unique talent and voice, and that's what will help you stand out in this industry.

What is the best career advice you ever received?

Rejection is redirection. In my line of work, you get a lot of rejections, from jobs and pitches to proposals and queries. I've trained myself to take each one on the chin and remind myself that if it's not meant to be, I'm better off moving along to the next opportunity that is right for me!


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