Introduce yourself to our audience. Tell us who you are and what you are currently focused on.
I help female executives and entrepreneurs, with decades of amazing experience and expertise, to make an income and an impact. I help them step out from behind their brand: to know their story, to own it, and then share it with the world…
To truly elevate their expertise and impact.
In short, I help build personal brands (authentic and impactful).
I come from a couple decades in the media industry where my job was to develop and produce stories for everyone from National Geographic and HBO to big brands like Amazon and Intel. And through it all, I saw how powerful the individual’s story is.
We ALL have a story to tell. It’s simply in how you choose to tell it, or not.
I'm a people-person, mother, runner, traveling, sailing, surfing adventurer, in both life and work. And I’m always excited to connect with others. I hold a monthly roundtable of amazing thought-leaders each month called The ChangeMaker's Roundtable – please join us! laurafravel.com/roundtable.
Tell us about your favorite Ellevate Network memory or success story. Why are you a member?
The ripple effect of women helping women!... one lovely friend/colleague openly invited me to her Ellevate event… another few women connected with me there and invited me into their communities… and another two… and you know how it goes. My “memory” is simply the beauty of this ripple effect.
I truly believe that we rise by rising up together. Having a “go-to” community is so key, in my mind, to not only success, but happiness. I want to grow by surrounding myself with smart, savvy, energizing women who also want to share, grow, connect and expand their reach.
How would you define your professional mission?
My mission is to help elevate women’s voices, globally.
I want to help leaders ditch old narratives, find their voice, own a new story and pursue their purpose. I want to help underserved global communities find marketplace opportunities for their goods. And I want to uncover how we can do this in tandem across borders and nationalities. In my mind, we are all connected, and we all rise by rising together.
What project have you worked on that you’re most proud of? Why?
After a decade+ in a very male-dominated field, I will never forget being called in to “rescue” a multi-million-dollar project gone south. I was flown overseas, to stand 7-months pregnant (no denying I was female), in front of a group of all male executives, and instruct them on how to save their “baby.”
Why am I proud of it? I was proud to help lead the way for so many other women in getting an equitable place at the table, to share ideas of value. Proud to break misconceptions that pregnant women can still lead. And proud – and grateful – for the female mentor who helped get me to that place of respect.
We’d love to hear more about your career path. What led you to where you are today?
“Life is either a daring adventure or nothing at all.” – Helen Keller
This quote has tended to sum up how I approach my life and work. I was the young one who followed her passion, more than profit. My early years took me overseas and eventually to 32 different countries, working for National Geographic and other media outlets, where I uncovered stories from Neil Armstrong who walked on the moon, to the African tribeswoman who walked 4 hours a day for water. I have always been a storyteller, connecting humans through narratives, making the world a little smaller, our communities a little more connected, and businesses more relatable to those they serve.
As I grew in my profession – and life - I shifted from storytelling for television & big brands, to seeing the power of the individual. And I’ve made it my mission to help women in particular, to uncover their story, own it and step into that power and their voice.
We all have a story worth telling. And it is that story, that connects and elevates us.
What is the most rewarding part of your job?
Watching confidence explode!
When a person gets clear on who they are and then, even more so, how to articulate that to others, the courage and confidence that sparks in someone is unmatched. And their impact inspiring.
What is your morning ritual?
Reality? Or my vision of my ideal morning, where I go for a run by the ocean and then journal with my green smoothie?;)
I have two children who make my mornings an efficient machine, shall we say? I make it an effort to never look at my phone or email before school drop-off. But once I return, it’s coffee, quick journal or meditation, and then diving into work/email/etc.
What is your favorite social media site? Why?
LinkedIn. I love it for the engaging conversations, intellectual insights and amazing collaborators and clients I have connected with on there.
It’s much more about the engagement, curiosity and intellectual sparks. And less about chasing an algorithm.
Would love to connect with others! https://www.linkedin.com/in/laurafravel/
What would you say your personal superpower is?
Seeing OTHER people’s superpower: being able to truly see that through-line, that passion, that ties together everything someone has ever done into a nutshell.
And then helping them see that story, that vision, in themselves.
Is work-life balance a problem for you? What is one no-fail tactic you use to create balance?
I’ve worked for myself for over 15 years, so I definitely like to call it more of a work-life “blend.”
First, I had no boundaries. Then I had too many boundaries. But once I recognized that each part of my life might need more attention than others at any given time; that there will always be an ebb and flow, and I can’t always give 110% to all parts of my life all at once; that is when things got easier. So, for me, it was more of a mindset shift than a “tactic” maybe. And letting go of fear, of FOMO, of perfectionism (something I continue to work at).
Have more questions? Follow up with the expert herself.
Brand Strategist | Storyteller | Speaker
Laura Fravel | Personal Branding
I transform small (yet mighty) brands and personal brands into leaders and go-to experts in their niche... to stand out, command higher fees and, best of all, have greater impact. I come from a couple decades in the media industry where my job was to develop, book and produce killer stories for everyone from National Geographic (where I spent many years) and The New York Times, to big brands like Microsoft and Amazon. Today, I... Continue Reading
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