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Randi Crawford

Randi Crawford

Introduce yourself to our audience. Tell us who you are and what you are currently focused on.

Hi - I'm Randi Crawford from San Diego California. I became a Jay Shetty certified life coach this fall and started working with young adult women almost immediately to help them deal with the stress and anxiety that comes with living and working through this pandemic. I work with women of all ages but seem to be focusing on young adults at this time. I'm also a stylist at Anthropologie on the weekends!

Tell us about your favorite Ellevate Network memory or success story. Why are you a member?

I joined years ago and have taken different paths to get here - but this year, my focus is growing my business and helping as many people as possible. I love people, connecting and learning their stories.

How would you define your professional mission?

To build my business.

What qualities does it take for someone to be successful in your line of work?

Empathy, the ability to be an active listener, and social media skills which I do NOT have!

What is one of your most memorable career accomplishments?

I gave a TedX talk in December and to date, that's my best accomplishment.

What are some career challenges on your radar?

Building a business and locking in more talks in 2022.

What project have you worked on that you’re most proud of? Why?

Becoming a life coach because when I get off a zoom with a client and they have their AHA moment, it literally makes my day!

We’d love to hear more about your career path. What led you to where you are today?

I was the co-founder of a public healthcare company for years - and then I became a stay-at-home mom and wouldn't change a thing -but once my kids were older and the writing was on the wall, I got a job in retail with no experience and very quickly realized that I have a way with people and that I wanted to do more than be in retail.

What is the most rewarding part of your job?

When my clients text or email me about break throughs they have after our calls - the thing about being a coach is that we don't give advice or tell anyone what to do - we let them come to the answers by asking the right questions - and when they can implement their own advice - it's life changing!

What legacy do you hope to leave through your work?

I hope to change lives - to help young women and women feel empowered to live a purposeful life.

What is it about your job that makes you feel it’s the right fit for you?

I'm a people person and this is the culmination of everything I've ever done - from starting a women's focused health care company - to writing an article in the local paper focused on parenting issues as they relate to women, to retail and now - the ultimate passion!

Who are your role models?

My father - has taught me numerous life lessons one of which I talk about in my TedX talk - Angelina Jolie with all the work that she does for girls selflessly - and frankly, any woman who is a leader in her field - knowing what she has gone through to get there - I can read all day everyday learning about female leaders and never get bored. Women will always have to work harder, smarter and longer to get where they are - and deserve a seat at every table!

What is your morning ritual?

I work out for an hour (spinning or running and weights) then I meditate on my rainbow chakra mat for 30 minutes - drink 2 cups of coffee and then read news headlines for about 30 minutes and then I start my coaching calls.

What is your favorite social media site? Why?

Tik Tok by a mile - it just makes me laugh and smile - people are incredibly funny and talented and this app showcases all of it - plus the animals - the bears and pandas - I can't get enough.

What would you say your personal superpower is?

My ability to connect with people - I'm not great at a lot of things - but I can talk to anyone, and I love to learn.

What does success look like to you?

Serving as many people as humanly possible.

Is work-life balance a problem for you? What is one no-fail tactic you use to create balance?

My morning routine.

What advice would you offer future leading ladies wishing to break into your industry?

You have to hustle and eat dirt while building your clientele. It's not as easy as you would think especially knowing how badly we all need a mental health break. Just keep going.

What is the best career advice you ever received?

If you love what you do, you will never work a day in your life.

What is one piece of advice you’d offer working moms?

Don't feel guilty. Sometimes I look back and wish I had started working sooner because my kids came to rely on me for everything - and had I taken up work sooner, they would see that it's about "us" not just "me".


Have more questions? Follow up with the expert herself.