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Joanne Vitali, PCC, MBA

Joanne Vitali, PCC, MBA

Introduce yourself to our audience. Tell us who you are and what you are currently focused on.

New Year's Eve 2020 I was brought to my knees. I found out my oldest son had been using opioids for the past 5 years. He had been living right under my roof and I had no idea. I was devastated. I've been a coach for over 20 years, helping people find their dream job, yet I felt I had failed my own son. Fast forward to today, after much down time and contemplation, this experience has of course shifted my mission and perspective. I still coach, but have added much needed tools that help us to release emotional pain/blocks and some woo wooo stuff that helps you get to know yourself incredibly deeply. One group I'm hoping to be able to provide my new services to is parents of those affected by the opioid crisis because I know how much pain they are going through. My son has, thankfully, been in recovery and is doing well. And his mom is now too.

Tell us about your favorite Ellevate Network memory or success story. Why are you a member?

I joined Ellevate to get to know more women in Philadelphia and I found that by attending several cool events. One was about overthrowing the Patriarchy which was very inspiring.

How would you define your professional mission?

Help as many as possible navigate this sometimes tough world more easily. The world is changing and we need as many tools as possible to help us every day. I believe that there are many tools that can help but that we have not been taught what they are. One thing I know for sure (like Oprah!) - the better you know yourself, the easier life can be. I help women especially to know themselves...no not know, but to embody what makes them brilliant.

What qualities does it take for someone to be successful in your line of work?

Creativity. Persistence. Courage. Most importantly, people must know, like and trust you. All three are required.

What is one of your most memorable career accomplishments?

Besides training the Shuttle astronauts (which was waaaay fun), I coached a woman to make a move to New Orleans. She was here in Philly and had her own business. It was a big deal to pick up and move herself and her husband. We created a plan and added some fun things like living like she was already there by eating creole food, playing jazz, etc. She still lives there know happily and it makes me smile.

What are some career challenges on your radar?

Building up a following for my new services like pranayama breathwork and human design sessions. I'm rebranding in a big way and it will take a new push.

What project have you worked on that you’re most proud of? Why?

The project of pulling myself back up after hearing the news of my son. I was kicked in the gut with little will to go on. I can only thank my spiritual base for bringing me here to write these words today.

We’d love to hear more about your career path. What led you to where you are today?

It's a very winding path, because I have a Line 3 in my human design profile. French major, turned Physics major, engineer, trainer, organizational design expert, coach, and now breathwork guide. Whew. What led me? Life led me. People I met led me. Just like for anyone.

What is the most rewarding part of your job?

Easing others emotional pain. Many who come to coaching come to feel happier. Yes, you hear a lot about success coaches, motivational coaches, fulfillment coaches... but it all comes down to feeling better. We all want to feel that we are using our brilliance and making a difference. I help women see their brilliance so that they can more easily make the difference that they want.

What legacy do you hope to leave through your work?

Wow, big question. I hope to leave others with tools they can use on their own that will help them with their life journey. If the tools I suggest are actively used, that would mean my work has succeeded.

What is it about your job that makes you feel it’s the right fit for you?

Ha! Everything. I'm all about seeing how the world can be improved, researching and experimenting with new things and passing what I learn on to others. All of that is what I do. Also, BTW it's all in my human design!

Who are your role models?

Not sure any more. As I've gotten older, I don't see the need for a role model per se. There are people that I respect and aspects of their personalities that I admire, but I'm me not them and I have my own role in life.

What is your morning ritual?

Waking up in gratitude, drinking coffee, reading too much news. Is that a ritual?

What is your favorite social media site? Why?

None. I really think social media is on the whole unhealthy.

What would you say your personal superpower is?

I can't believe I'm saying this because I was truly out of commission for a year and a half, but I guess it's getting up and finding hope in this crazy world.

What does success look like to you?

Having people who love me and I love. An animal by my side. Being able to learn new useful things that I can share with others to help them.

Is work-life balance a problem for you? What is one no-fail tactic you use to create balance?

No. Not an issue for me! Having dollars enough to get help can really help with balance.

What advice would you offer future leading ladies wishing to break into your industry?

You need real credentials - work in corporate America for a while, get some connections and confidence first. Get credentialed by the ICF. Coach for a highly respected university. Get some articles published.

What is the best career advice you ever received?

The only career advice I ever got was really bad! For instance, go into engineering because there are not many women there. Or, you'll never make it as a consultant because you've never written a book. Can't say anyone gave me good career advice. I had to go against the tide and quit my corporate job even though the 'advice' I got was to play it safe and stay. My advice? Listen to you.

What is one piece of advice you’d offer working moms?

Oh, my so much advice. Pay for the help you need. Make sure your partner is doing their share. When I interviewed over 100 women, the single theme that ran through the results was that having a partner who really helped them made all the difference.


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