Introduce yourself to our audience. Tell us who you are and what you are currently focused on.
I help business owners, thought leaders, and entrepreneurs change the world with their words. Many professionals lack the skills and time to create clear, unified, buyer-directed communications—and showcase their highest value. But you can gain an unfair advantage with what I call Money-Making Messaging—communications that speak directly to the needs of prospects to drive sales. In my spare time, I am a hospice volunteer, and deliver interactive keynotes on “Gracenotes,” AKA eulogies for the living. A voracious reader, I also love to travel, sip cocktails, bike, and unfold into yummy yoga poses. My home base is Seattle, WA.
Tell us about your favorite Ellevate Network memory or success story. Why are you a member?
I became an Ellevate member when I realized that so many women I respect deeply for their integrity, business prowess, and commitment to helping women rise up in the world are also members. I first “dated” Ellevate for a few months to get a better sense of the platform. And soon realized that the overall quality of the women and the event experiences far surpassed any other networking organization I’ve joined in my 25 years as an entrepreneur. So, I wanted to be a part of it all.
How would you define your professional mission?
To help people change the world with their words.
What project have you worked on that you’re most proud of? Why?
I help for entrepreneurs, business owners, and thought leaders change the world with their words. One client in particular stands out: He was struggling to carve out a niche as a speaker/author/thought leader. I am well aware of other experts with similar areas of expertise, and know his niche is crowded. As I reviewed his skills and his intellectual property, I landed on a one-word marketing hook that clearly and distinctly encapsulates his value. The word is memorable, available as an easy-to-spell, 8-letter URL, AND likely trademarkable. BAM! He has a fresh way to showcase his expertise in the marketplace. And a powerful hook on which to ‘hang’ his IP.
We’d love to hear more about your career path. What led you to where you are today?
I come from a family in which writing and clear communicate were always valued—three of my parents’ five kids became published authors. I spent many happy years in high school and college “working” on student newspapers and yearbooks…while earning a degree in advertising and journalism. Each of my professional positions (before “launching my entrepreneurship” in 1999) involved writing, persuading, and “getting in the heads” of buyers. During my 22 years spent owning a speakers’ bureau, I often won business with Fortune 500 companies over larger agencies, because I meticulously wrote proposals that spoke directly to the needs of my clientele. After writing a 3x award-winning business book on event planning, and realizing how “in the zone” writing makes me feel, I decided it was time to write for clients full time. And www.MoneyMakingMessaging.com was born.
What is the most rewarding part of your job?
Hearing clients say things like, “Wow, you totally captured my voice, my vibe and my value.” “I’m amazed at how you got into the head of my customer.” And “I LOVE it—how did you DO that?”
What legacy do you hope to leave through your work?
The legacy I hope to leave in *business* is to create a cadre of professionals whose messaging continues to shine light on the value of their products and services. As for a *personal* legacy goal? My longtime passion project, Gracenotes, AKA eulogies for the living, is to help people all over the world know HOW they matter—*before* they die. This idea is showcased in my 2 TEDx Talks at https://www.ted.com/search?q=andrea%20driessen
What is it about your job that makes you feel it’s the right fit for you?
I am happiest when I’m writing because: 1) The right written and spoken words change the world…2) It puts me into a flow state, and the rest of the world falls away…and 3) Writing is a deeply creative activity that expands my thinking and my sense of possibility. Math and accounting?? Um, not so much (!)
What would you say your personal superpower is?
Staying the course on big goals I set for myself—so that even if I don’t reach some milestones, I know I’ve done *everything* possible in my attempts.
What does success look like to you?
Doing meaningful work that feeds the world, while balancing these efforts with a rich, varied, adventurous, and healthy personal life.
Is work-life balance a problem for you? What is one no-fail tactic you use to create balance?
Generally, I do find balance. (Mind you, I have no children, no house plants, no pets!) A no-fail tactic? Unless there is an emergency, I do not look at a computer screen after about 6pm. At bedtime, I turn off my cell phone, and keep it OUT of my bedroom every night.