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Laurie Wetzel

Laurie Wetzel

Introduce yourself to our audience. Tell us who you are and what you are currently focused on.

Professionally, I am the Head of the Americas Digital Marketing Solutions Consulting team at Adobe Systems, Inc. Our vision is to inspire customers to create innovative experiences that deliver real business impact. We work directly with our customers to understand their business requirements, long term vision for their business, and how Adobe can provide them with a path to meet these goals while realizing value. I have more than 20 years of experience in technology, including 15 years+ in Digital Marketing and Leadership.

Personally, I am married to my husband and best friend. Together, we are raising three children in New York City. We partner to support each other with our personal and professional goals. I also have an amazing ‘village’ of friends and family who support me.

We’d love to hear more about your career path. What led you to where you are today?

I participated in a job rotation at KPMG which provided me the opportunity to move from audit to consulting. I was assigned to a team implementing the KPMG developed ERP system, my first technology job. I followed the KPMG partner I worked for to a technology start-up named Commerce One, which focused on B2B e-commerce. At Commerce One, I was introduced to the Solutions Consulting role. It was a great fit for my interest in technology, relationship building and problem solving. I continued to seek Solutions Consulting opportunities which has led me to my current role at Adobe, Head of the Americas Digital Marketing Solutions Consulting at Adobe Systems, Inc.

What is your morning ritual?

On my best days, I am at the gym by 5:30 AM and then back home by 6:30 AM to help get my kids ready for school and out the door by 7:00 AM. Once they leave, I get myself ready and then share a cup of coffee with my husband before starting work.

What is your favorite social media site? Why?

My favorite professional social media site is LinkedIn. It provides me a way to stay connected to people who I have met throughout my professional career. As a hiring manager, I use it extensively for candidate searches.

What would you say your personal superpower is?

Resilience. I maintain a positive attitude even during the most challenging situations. These are the moments when you learn the most about yourself and when you come out the other side, it is the most rewarding.

What does success look like to you?

Success for me is when I know I left it all out on the field. When I’ve given something my all regardless of the turn-out, although I do prefer to attain my planned goals.

Is work-life balance a problem for you? What is one no-fail tactic you use to create balance?

Work-life balance is not a problem for me but it is very much a part of my life. I stopped looking at the success of work-life balance in terms of ‘days’ because it is an unrealistic goal. Instead I aim for an overall balance, more of a work-life ‘fit’. My husband and I use a shared calendar to keep track of work and personal commitments. When we have a conflict, we reach out to our ‘village’ to help us which could be friends, family, babysitters, etc. I also let go of others’ views of having it all and define it for myself. For example, I review upcoming school events with each of my children and have them help me pick their top events. Those are the ones I work hard to attend. The kids don’t get disappointed if I can’t attend every event and I don’t need to place guilt on myself because I know I’m there for the things that matter most to them.

At work, I do my best to block out the early evening timeframe so I am available for the family during homework and dinner time. I work for a west coast based company, so I have opportunities to take meetings after 7:30 PM EST without it impacting important family time.

What is the best career advice you ever received?

I’ve been fortunate to have worked with very talented and inspiring people but I need to attribute my success to my father. He gave me the best advice as I headed into George Washington University. He encouraged me to choose a degree which earned me a unique skill to differentiate myself for my future job search. With an interest in business, I choose accounting. This choice helped me earn an internship at KPMG Audit and an eventual full time job. KPMG’s rotation program provided me the opportunity to move into their technology consulting practice. 20 years later, I’m still in technology and I never looked back.

What is one piece of advice you’d offer working moms?

Lose the guilt.

Tell us about your favorite Ellevate Network memory or success story. Why are you a member?

I was introduced to Ellevate when Sallie Krawcheck spoke at the Women’s Breakfast at Adobe’s annual Worldwide Sales Conference. I was inspired by her story which aligned closely to my passion to support women personally and professionally.

Have more questions? Follow up with the expert herself.