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Victoria Vitarelli

Victoria Vitarelli

Introduce yourself to our audience. Tell us who you are and what you are currently focused on.

I’ve been in the field of marketing for all of my professional career working across industries and facets of the marketing mix. After many years on the corporate side of life, I decided to go out on my own and share my knowledge with small and medium size business owners who are truly visionaries. It’s very inspiring to work closely with founders and build their business. It’s a win-win.

What qualities does it take for someone to be successful in your line of work?

Adaptability. Marketing is ever evolving. You have to go with the flow and follow the tide or you may get frustrated and soaked. Understand the basic tenants of driving revenue and profitability and use tactics to help you get there. Test and keep an open mind.

What is one of your most memorable career accomplishments?

I’ve never had a job that was someone else’s or stepped into someone else’s shoes. In other words, all of my positions were newly created and up to me to make it as great as it could be. I’ve developed a skill for self-starting, organizing and learning very quickly.

We’d love to hear more about your career path. What led you to where you are today?

I grew up in my family’s local small businesses. The inspiration for understanding all kinds of businesses and customer service really was planted in my early years! A Marketing major in college I landed my first job at Ogilvy & Mather Advertising in media buying and planning. I was over the moon and learned all aspects of the advertising landscape. After spending time at various agencies on all kinds of products and services I jumped to the client side to MasterCard to help revive the brand and launch the Priceless campaign across the US and the world. My next stop was one of the most valuable teams in the NFL - The New York Jets – expanding the brand and building actual buildings (MetLife Stadium; Atlantic Health/Jets Training Center) It was my classical training on products and services and big brands that made me different and desirable compared to the 1500 candidates. I became a Jets fan as a result of working there for 7 years. Once all that was built I was looking for a new challenge and something else to create – Univision came calling looking for someone to lead the brand more formally into the sports space and launch Univision Deportes 24/7 sports network. Once the network launched and cable distribution was well on its way it was time to consider a move to Miami (HQ) and I had to turn it down for personal reasons. Soon after this departure, I landed on the executive leadership team of SaaS/healthcare info tech company very close to home MD On-Line. I loved working in technology and building the team there! All went so well, we were acquired after 18 months! At which point I decided to go out on my own and become a PT CMO “for hire” and share all of these experiences and knowledge with businesses that are starting or pivoting to a new place in their history.

What is the most rewarding part of your job?

Everyone has an inner marketer. A lot of work in marketing is so public, you learn to take the good and bad and deal with it.

What is it about your job that makes you feel it’s the right fit for you?

I am multi-passionate and get interested in all kinds of topics and love to learn new things – technology, industries, stories, approaches, etc. I am able to apply this for personal and professional fulfillment – it all counts.

What is your morning ritual?

Wake up around 530 – stretch and meditate. Get a clear head and grounded for the day. Get ready before the kids get up. I always have a big Whole30 style breakfast with my husband and talk about what’s on tap/new news and listen to WNYC.

What is your favorite social media site? Why?

Right now, Instagram. It’s a feast for the eyes and I’m such a visual person. Very easy to share ideas with my friends and colleagues.

What would you say your personal superpower is?

The feedback I receive is that I can work with many personality types and find a way to connect. Also my ability to see the silver lining in any situation.

What is the best career advice you ever received?

Listen more than you speak. Speak with the facts/numbers. And the more you learn how to delegate to and train your resources, the higher you will move up.

What is one piece of advice you’d offer working moms?

Have status meetings with your partner and/or caregivers. Communication is so key as you juggle many people and places. Everyone likes and needs to be in the know and the right place! As a result of years of this my kids now ask, “So what are we doing for the weekend? Can we make a list of what we need to do?”

Tell us about your favorite Ellevate Network memory or success story. Why are you a member?

Hearing Sallie speak is so inspiring every time. I’ve seen her in NYC and in NJ. When she talks about using humor and perspective to navigate sticky comments - I knew Ellevate was for me. I am a member and am lucky to get the best of both NY & NJ worlds of Ellevate. I also enjoy meeting some of the behind the scenes staff who make things happen and keep Ellevate on the pulse of business and topics relevant to women in business.

Have more questions? Follow up with the expert herself.