Cynthia King

Member Spotlight

Introduce yourself to our audience. Tell us who you are and what you are currently focused on.

I’m Co-Owner and President of CFW Careers, a firm founded by my husband, David King, as Careers for Women over 44 years ago. David was one of the first to champion women in corporate sales and launched many successful careers. It’s a wonderful legacy to be part of. Together with our business partner, Rachel Fagnant-Fassler, we’ve evolved the company into a Recruiting and Talent Consulting firm, addressing the full sweep of attracting, hiring and retaining top talent. Three years ago, Rachel and I joined with our friend, Maria Simon, to found Changing the Conversation, a series of panel events and other initiatives focused on advancing women toward leadership. The importance of this passion project has been ever more magnified by the current business and political environment.

What is one of your most memorable career accomplishments?

While I’ve been very proud of clients I’ve signed on as a business development professional, nothing has given me greater pride and satisfaction than the success of individuals we’ve placed who have gone on to excel in their careers — most of all, the terrific women who have been part of our team.

What are some career challenges on your radar?

Continuing to evolve and grow this business with Rachel and our team. There are tremendous challenges to being an entrepreneur, but it makes all the difference to take on those challenges with people you trust, like and respect. It makes the process, every day, feel all the more rewarding.

We’d love to hear more about your career path. What led you to where you are today?

After realizing that my first career, in public relations, wasn’t a good fit, I was introduced to David King who at that time was offering seminars on “How to Start a Career in Sales.” It was an eye-opening experience, discovering my career potential — and meeting David. In 2001, after a 14-year run in business development for creative and talent consultancies, I partnered with David in the fullest sense, becoming part of his life and his firm.

What is the most rewarding part of your job?

Extending David’s legacy, and doing that with Rachel Fagnant-Fassler. I’ve been incredibly fortunate to have David empower me to take the lead in his business, and to be able to do so with Rachel. She’s not only a dear friend, but also someone for whom I have tremendous respect. Our strengths build on and complement each other. I marvel at her ability to manage and lead Careers Team. She is at the heart of our firm.

What is it about your job that makes you feel it’s the right fit for you?

Both recruiting and sales play to my greatest strength which is being a people connector. I’m good at recognizing others’ talents and abilities. And nothing brings me greater joy than bringing together talented people and seeing them thrive. It’s my creative act.

What is your morning ritual?

I typically wake up at 6:45 or 7 am, stretch, exercise, meditate for 15 minutes and walk our rescue Pug, Sally. I listen to news from ReutersTV, one of our clients, plan the day and enjoy a healthy breakfast with David before heading to the office (conveniently, a block away). I’d like to wake up earlier and have more time to read. Working toward that!

What does success look like to you?

Executive coach, Suzanne Zoglio, in her book, “How to Create a Life that Tickles Your Soul,” notes that we’re all seeking peace, passion and purpose and we attain that through Authenticity, Self-Mastery, Growth and Meaning. To me, success is not only achieving that end state, but being able to appreciate every day and the process of getting there.

What is the best career advice you ever received?

To move into sales! Funny to note that when I graduated from Colby College as an English major, I was sure that sales would be the last thing I’d pursue. It took the insight and perspective of those around me, to turn me in the right direction.

Tell us about your favorite Ellevate Network memory or success story. Why are you a member?

Years ago, I attended a number of events hosted by 85 Broads, the precursor to Ellevate. It was the founder of 85 Broads, Janet Hanson, who told me, “You’re growing a business, and you’re placing women in sales; you need to connect with the terrific women who are part of Ellevate.” The women I’ve met over the past few months certainly attest to that!

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