Introduce yourself to our audience. Tell us who you are and what you are currently focused on.
Hi, gals! My name is Jordan Lacenski (I married into the Lacenski and it's a tough one, so just "Jordan" will do) and I currently live in Greensboro, North Carolina. I am the Owner and Chief Innovation Officer of BrandBoss Creative, a branding firm. We build brands from the bottom, meaning we dig deep on the why, the who, the what, where, when and how of your business and THEN we build your visual assets. We create a style guide and brand kit around all of the rules of your brand for consistency and reach. SheWolf Collaborative is a collection of ladies who work together for bigger projects.
How would you define your professional mission?
My mission is to build brands that tell real stories, that connect with the world, and inspire with details and design.
What qualities does it take for someone to be successful in your line of work?
It takes grit. You have to be organized and aggressive. You have to be confident in your ideas and pitches, and you have to be prepared to do what's best for a business, not necessarily what the client asks directly for. You have to be able to ask the hard questions and dig deep to develop a true brand.
We’d love to hear more about your career path. What led you to where you are today?
I started my "career' In art and design courses at NC State. I finished my Bachelors with a Communication Studies degree at UNCG. From there, I worked as a Craft Brand Specialist for a beer distributor which I absolutely loved. I learned a tremendous amount and I met amazing people. I had challenges around being the only female in a sales role, but it led to Beam noticing my tenacity and hiring me to launch a new territory for their new team in Raleigh, NC. From there, I moved to Florida and worked as the Director of Marketing for Destin Charity Wine Auction Foundation. Simultaneously, I finished my MBA, which allowed me to meet people who needed marketing help, which is where I began my own business.
As for those things that led me to be my own boss, the women in my family have always been very strong. Independence and drive has trickled through my generations and being raised in the middle of two brothers, I learned to be okay with my barbies being attached to firecrackers and playing ball with the guys. I worked hard in school. Good grades were paramount. I think all of this and my need for discovery and adventure led me to start BrandBoss.
Who are your role models?
My SheWolf pack, Sallie Krawcheck (no kidding), Meryl Streep, Reese Witherspoon, My mom, Oprah, Issa Rae, Aretha Franklin, Sheryl Sandberg, Ellen
What is your morning ritual?
I am not exactly a morning person, which is something I am learning to be more comfortable with. I wake up and lay in bed with my dog for 10 minutes. Then I brush my teeth, wash my face, and moisturize. I make coffee and let the dogs run around outside. I DRINK the coffee, or I don't function! I head to the office and socialize for a bit, check emails for 30 minutes only, and then start on the day's project.
What is your favorite social media site? Why?
I love Instagram because it tells a story. You can lead people through a journey with your messaging and photos and it can be a breath of fresh air. Some of my favorite follows are @nude_yogagirl @loki_the_wolfdog @baddiewinkle @thewellnessrookie_ @benlowy
What would you say your personal superpower is?
My personal superpower is connecting. I do well with people, and I love meeting people in a room and really meeting them, no small talk. I can talk to just about anyone, and I do. I'll be in the grocery store picking up fruit and someone who loves the same type of apples that I do becomes my best friend. I also remember the missions of each individual I meet and I connect them with each other. There is real power in connecting people for collaboration, and I truly get so much joy from doing so. No superpower goes without kryptonite, and mine is that I am an extroverted introvert and I need to recharge. When my brain has reached its max, I need to go sit down right then in quiet, with my dogs and just rest. It's taken me a long time to figure this out and how necessary balance is.
Is work-life balance a problem for you? What is one no-fail tactic you use to create balance?
DUH. Is balance even a thing? Really though, I think balance is incredibly important and it wasn't until I had a total burnout that I realized I needed to start listening to my body, to the universe and allowing certain doors to shut, allowing myself to go to bed at 8 pm if my body needs it, allowing myself to leave the laptop at the office and NOT do work for the rest of the night. My no-fail tactic would be to give myself an hour a day to do whatever I need, that could be sleeping in or taking a nap, that could be reading a good book, that could be throwing the ball for my dogs, going to yoga, going to the gym, taking an extra long time to sip my coffee outside and soak in the sunshine. I can survive 1 hour, and I need that 1 hour to survive.
Also - prioritize your schedule. Recently I have been putting my to-do list in my calendar, even if it includes taking a walk with my husband. Then I know that hour is blocked out and the items that don't make it to the calendar are probably not worth doing, or need to wait until next quarter.
What advice would you offer future leading ladies wishing to break into your industry?
Ladies - ask for help! There is no way we can ALL be experts in everything. It is so important to build your tribe and ask for help with the things you aren't great at. Collaborate with one another. You can learn much more than you think from women around you in different phases of life, different industries, and different mindsets.
Tell us about your favorite Ellevate Network memory or success story. Why are you a member?
I recently moved from Florida to Montana to North Carolina, and I took my brand new business with me on the road. Like most women, and most entrepreneurs, I NEED community and real relationships with other ladies on the business journey. I was fortunate to have a tight-knit community of women in Bozeman, Montana, and Greensboro, North Carolina became a new ballgame. I was thrilled to join Ellevate to meet women in surrounding cities. My success story includes our recent SQUAD, made up of diverse, strong, beautiful women all over the world. I have come to look forward to Tuesdays so much more now!
Have more questions? Follow up with the expert herself.
Join Ellevate Now
Here, you’ll meet professional women committed to helping you succeed. We use the power of community to help you take the next step in your career.
Already a Member?