Introduce yourself to our audience. Tell us who you are and what you are currently focused on.
I am a Midwest export who has been living in the city of my dreams, NYC, for the past four years. I just left my full time job to relaunch my business I had back home. I am Chicago born, Michigan raised, turned New Yorker. I am the owner of marketing + PR firm Wonder Woman Media, which provides digital marketing needs locally and remotely, and is catered toward the female-backed business and clientele. My second book, "30 Things Before 30," was released on my 30th birthday and serves as a self-help and motivational book for Millennials. My first book, a fictional novel, “Where Hope Lies,” was released on International Woman’s Day in 2017 and sold out within 2 days. I have a diverse background in PR and Marketing in an array of industries, specifically within the music and lifestyle sectors. I launched a woman’s empowerment magazine at age 21, and launched my freelance-based media firm at age 22. My true passion lies within helping and empowering other women, and that passion is channeled through my marketing and promotion based projects across a variety of industries.
What qualities does it take for someone to be successful in your line of work?
Bubbly, personable, with a heart for people. It's hard to do anything client facing without a warm personality and a love for being social and networking. You have to be motivated and highly driven, as this is such a competitive world and it can be hard to separate yourself from the pack. Putting in those extra hours, that extra "bonus" or "add in" on your job proposal for a client, or working an occasional weekend to show them you value them and their account, are ways to go the extra mile and separate yourself. I think you also have to be creative — you have to be the one to create a campaign or strategy that will target users and cause them to connect and act on the call to action.
What is one of your most memorable career accomplishments?
Just overcoming all of my health issues to make it to NYC and thrive here. I have always, from a very young age, had to fight for good health. So, to write two books, relaunch a business, find love, get my health in order, work through mental health struggles (PTSD, TBI, Depression, Anxiety) and come out on top, I think is pretty big.
What are some career challenges on your radar?
I'm currently struggling with finding the balance between personal (love & relationships) and career. I was raised in a culture and family where it is your partner first, and starting a family is the #1 priority in a woman's life, and then I have grown up and developed within a society and culture where it is more "self first," career and success driven, and am now in a city where that usually takes precedence before settling down. I am enjoying the challenge and growth in finding the balance and learning that I can have it all so long as I have a supportive partner (which I do), proper time management (which I am learning), and the desire and energy to "have it all."
We’d love to hear more about your career path. What led you to where you are today?
I started running and maintaining a digital media firm about six months after finishing school in 2010. At the time, I was unable to hold down your typical 9-5 job due to the aftermath of a brain injury and seizing constantly. Most would take some time off and heal and recalibrate, but I refused. I had bills and student loans that would begin to drown me — I needed to think of something that I was good at, but also a work situation where I didn’t have to be expected to be at an office in case I seized, or woke up sick, or had a debilitating migraine. Those were my typical, daily situations and I had to rise above. My one client stint of editing for a client in NYC ended up having me servicing over 100+ client accounts internationally within my first couple years. I had to hire freelancers to delegate the work the busier we got. Long story short, one of my most recent clients asked me to move to New York City for a full time role with him and his team. While nearly 4 years later, I’ve parted ways with the company, it propelled me into the life I’ve always wanted — I have taken a couple full time roles since being here while always having my contract based business on the back burner. This last year, I have relaunched and rebranded my digital marketing business as my full time job (yikes!) and I am so excited.
What would you say your personal superpower is?
Not needing sleep.
I've been able to run on 3-4 hours a night of sleep since I was 5! It comes in handy, quite often. Sleep seems like a waste of time to me, but apparently our organs need it to function or something ;)
What advice would you offer future leading ladies wishing to break into your industry?
My industry is oversaturated, no doubt. Make sure you have that “it” factor. Make sure you have that selling point that sets you a part and causes a client or employer to say "we want her".
What is the best career advice you ever received?
1. Always have a plan B. 2. Don't read the comments. 3. Never tell people everything you know. Keep a slice of knowledge for yourself.
What is one piece of advice you’d offer working moms?
I am not a mother yet, so I feel unqualified to answer! One thing I will say is that in watching my mother balancing raising three kids, running a household, working, and homeschooling us is that self-care is so important. There are so many times she denied herself a nap, sitting down to eat a meal, or even the ten minutes she needed to do her make up because she wanted to help and serve others. I think there has to be a balance because if you are running on "empty," how long can you help others (family, clients, etc.)?
Tell us about your favorite Ellevate Network memory or success story. Why are you a member?
I believe there is power within collaboration when we drop the other "C" word — competition. I see a sense of camaraderie.
Have more questions? Follow up with the expert herself.
Wonder Woman Media
Hope Alcocer, Chicago-born and Michigan-raised, is an award-winning entrepreneur, coffee addict, writer, and marketing professional. An entrepreneur, motivated individual with dynamic skills and creativity, she has serviced clients in a wide range of industries and project scopes around the world for the last 7+ years, and has most recently working with various clients within the music and fintech industries on their marketing and creative development and branding. At the age of 22, she launched her... Continue Reading