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Yvette Costa, CPC, MBA, ELI-MP

Yvette Costa, CPC, MBA, ELI-MP

Introduce yourself to our audience. Tell us who you are and what you are currently focused on.

Hi, I am Yvette Costa. My current role is Professional Career Coach. What I bring to the table, aside from the basic skills necessary to be a coach, is a deep-rooted concern and compassion for people. I believe we are all born with innate happiness that is eroded by life experiences, social pressures, and self-imposed limitations. My passion is to help my clients shed those limitations and experience life with the same joy they were born with.

I am currently focused on building an online program that incorporates yoga principles and is supported by Positive Psychology. The goal of the program is to provide participants with simple tools that lead to increased self-awareness, self-acceptance, and happiness.

Tell us about your favorite Ellevate Network memory or success story. Why are you a member?

As a solo entrepreneur, it is hard to meet people. I joined Ellevate for the networking opportunities, the learning opportunities, and to give back to a community of like-minded women.

How would you define your professional mission?

My mission is to help people be happier. To do this, people need to understand that much of what makes them unhappy is within their control and their own thinking. All of our life experiences shape what we believe, and therefore what we think. Unfortunately, in the process of gaining those experiences, we lose our innate sense of happiness and peace. My goal is to merge my 25+ years of corporate experience with my yoga training, coaching training, and education in Positive Psychology to develop programs that bring people back to their innate level of happiness.

What is one of your most memorable career accomplishments?

I received a standing ovation from several hundred sales reps, managers, and marketing personnel. It was an incredibly moving gesture.

My team and I had developed and launched the first-ever sampling program in the biological therapeutic arena. This had never been done before. We set the standard in the industry for sampling biologic drugs.

What are some career challenges on your radar?

1) Working alone. As a solo entrepreneur, I spend most of the day by myself working on programs, doing research, studying, or working with clients. I have a tendency to think out loud, and in my past corporate positions, I could always find someone to listen and help me sort things out. Now, I have to sort things out on my own.

2) Positioning my offering to help clients be happier in a way that people "get" and don't just brush off. We all want to be happier and for our friends and family to be happy. But often we aren't and don't know why. The science behind Positive Psychology tells us that happiness is a skill and can be learned, just like playing the piano. Getting people to understand this is a challenge.

We’d love to hear more about your career path. What led you to where you are today?

When I started college, I wanted to be a marine biologist. Once I actually did some lab work, I came to realize I wasn't cut out for that kind of work. When I graduated with BS in Biology, I had no idea what I wanted to or could do, so I went on to grad school for an MBA.

It was in grad school that I learned about the pharmaceutical industry. It was a natural fit for my background. Two years into being a sale rep showed me that I was not as much an introvert as I thought. I needed more challenge and interaction with people. So, I changed jobs and companies, which exposed me to many other aspects of the pharma industry.

I stayed in the pharma/biotech industry my whole career, taking on successive jobs with more responsibility and breadth in exposure to different aspects of the industry. I ultimately came to focus on the Access, Reimbursement, Pricing, and Policy aspect of the industry. This is the intersection of public policy, managed care, public payers, and patient access to medications. It is a fascinating and complex area, and it held my attention for the majority of my career.

All good things come to an end, and I was laid off from my corporate job. This opened the door for me to do anything I wanted. I began to consult back to the pharma industry and started my yoga therapy practice. This lasted a few years, but wasn't as fulfilling as I had hoped. That's when I found coaching.

I've earned my coaching certification and am continuing on to earn a certification in Happiness Studies. This is a brand-new field, melding Positive Psychology, cross-disciplinary ideas (philosophy/science/art), and coaching to work with people and teach them the skills they need to be happier. I am excited to bring all of my past experiences to this next endeavor in my life.

What is the most rewarding part of your job?

Working with people and seeing them shift their mindset, and subsequently their behaviors, so that they are less stressed, frustrated, and fatigued. I help people take back their power to feel in-control of their lives. It is incredibly rewarding to be a part of that process.

What is it about your job that makes you feel it’s the right fit for you?

When I was consulting and running my yoga therapy practice, I always felt rushed and irritated. I did not look forward to going to work, even though I was working for myself.

Now, I am excited to get to work. I look forward to creating programs that I truly believe can help people be happier. I know this is the right fit for me because I want to go to work every day.

What would you say your personal superpower is?

Creativity and intuition. I often come up with creative ideas and solutions that uniquely address situations. I can put two-and-two together and come up with five or six sometimes.

I don't know how my brain works, but it tells me things that I don't really have any way of knowing that happen to be correct in a situation.

What does success look like to you?

Peacefulness. Being comfortable in your own skin. Learning to love yourself, accept your weaknesses without beating yourself up about them, and embrace your strengths.

You can be successful at a job or career by gaining position power and material things. But if you are not fundamentally at peace within yourself, you aren't truly successful.


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