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Anna Colibri

Anna Colibri

Introduce yourself to our audience. Tell us who you are and what you are currently focused on.

Hi! I'm Anna Colibri, founder and CEO of Colibri Digital Marketing. We are a San Francisco-based proudly woman owned B Corp marketing agency. We lead people and organizations across the digital divide, ensuring everyone can use digital marketing to grow as individuals and businesses.

Tell us about your favorite Ellevate Network memory or success story. Why are you a member?

I'm a member because Eileen Fisher invited B Corp women CEOs for a women's gathering in April, 2018, and I met Ellevate founder and CEO Kristy Wallace. I was honored to be part of a group of such talented, successful, and driven mission-aligned women business owners. Kristy shared Ellevate with us, and of course I wanted to be on board.

How would you define your professional mission?

I always root for the underdog, so success to me means that my company earns enough to be generous with our team, with our time, and with individuals and business owners who need a leg up so they can be successful with new media technologies like digital marketing.

What qualities does it take for someone to be successful in your line of work?

To build a great company, you need a mix of talent, persistence, pragmatism, and vision. You have to believe in yourself, and have the ability to face fear. Owning a business is not for sissies. Learn to leverage your inner warrior woman!

What are some career challenges on your radar?

Fewer than 5% of women-owned businesses make more than $1,000,000 per year in revenue. We want to be part of the 5% and then take those numbers higher. We want to make a million happen for ourselves and then help make it happen for more women, minority, and other small but mighty business owners.

What legacy do you hope to leave through your work?

I would love to build that kind of wealth that would allow me to contribute to a land trust and also to establish a scholarship for women. I love trees and I love learning. I hope future generations will have access to both!

What is it about your job that makes you feel it’s the right fit for you?

I love the creativity, independence, and autonomy. It's exciting to know that the main limit on what I can accomplish is me.

Who are your role models?

I love Michelle Obama, Ruth Bader Ginsburg, and Martin Luther King, Jr. I'm also a sucker for the Buddha.

What is your morning ritual?

I'm glad you asked! In the morning I start with meditation, then move on to journaling, and then I bookstorm. The bookstorming part of my ritual is where I spend a few minutes working on creative writing. I was having trouble finding time to write, so this way I feel I am making progress. After writing, I do a little yoga, and then I bathe, get dressed, have a quick breakfast and some tea and then I go outside and take a little walk. I looooove walking and am committed to 10,000 steps per day, so I like to get some steps done early.

What is the best career advice you ever received?

Get started. I ignored the advice for about a year, but now it's my go-to piece of advice. It's not rocket science, it's just really, really true.

What is one piece of advice you’d offer working moms?

Set the bar at good enough. Good enough is good enough! Perfection is a killer, a thought-stopper, and a real downer. Accept that it is a challenge to be a good mother, partner, business owner, friend, community member, and self-carer and if you are good enough in all these areas than you go ahead and embrace your rock star.

Have more questions? Follow up with the expert herself.

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