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Ana M. Santos

Ana M. Santos

Introduce yourself to our audience. Tell us who you are and what you are currently focused on.

My name is Ana M. Santos. I have worked in the accounting profession for over 20 years. I have a Master’s Degree in Taxation from Florida International University and a Bachelors in Accounting from Bernard Baruch College in New York City. I gained my experience by working in large, medium and small size corporations which gave me a wide range of knowledge in different industries.

Tell us about your favorite Ellevate Network memory or success story. Why are you a member?

I attended the Ellevate conference this year and I loved the atmosphere and energy of all the ladies that attended that day. I had the opportunity to meet Sallie Krawcheck and Debra Messing in person, two amazing ladies of the many other speakers the had that day. What a day! I had been inspired by them ever since that day.

How would you define your professional mission?

My mission is to teach small business owners and women, specially single moms, how to administer their businesses and money and become more profitable and financially independent.

What qualities does it take for someone to be successful in your line of work?

In my line of work its imperative to be organized and knowledgeable. Organization is key to a successful business and knowledge gives you the expertise to address different issues efficiently.

What is one of your most memorable career accomplishments?

I opened my own accounting, bookkeeping, and tax services business in February 2009. This year I decided to quit my full time job to dedicate my time and efforts to grow my business and with the help of my coach Zulmarie Padin ,I was showcased 4/16/18 on national TV Spanish sow Despierta America to launch my brand.

What are some career challenges on your radar?

As a solopreneur, time management is essential. I cannot afford to pay anyone yet to help me so I try to balance each work day. Prospecting and networking is a big part of making my business grow and attract the right clients but at the same time is very time consuming and sometimes expensive.

What is the most rewarding part of your job?

The most rewarding pert of my job is the opportunity to touch peoples lives by giving them advice and providing guidance. It's a satisfaction to see my clients grow their businesses and become profitable. It makes me proud to know that I contributed to their success.

What is your morning ritual?

My morning ritual is very important to me. The first thing I do in the mornings is thank God for a brand new day, for my family, my health, my house, my job and my dogs. Then I do a 5-minute meditation (sometimes longer) and I proceed to write my goals for the day and for that specific month. This ritual has changed my life!

What is your favorite social media site? Why?

Facebook is my favorite social media site. I love the fact that my generation is always on Facebook and I use that platform to connect with my audience thru my Facebook Business page @Analacontadoramiami. I post short videos and articles giving entrepreneurs tips on how to manage their businesses. The response has been extraordinary.

What is one piece of advice you’d offer working moms?

I was a single mom myself and helping single mom is my mission. I always tell them to never give up and to go after their dreams... I did it and it can be done. Life is not easy but the harder I fall, the faster I will pick up myself. Education is the key to success! Have faith and be strong. No one said it's going to be easy but I know in my heart it's going to be worth it.


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