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Tanal Basma

Tanal Basma

Introduce yourself to our audience. Tell us who you are and what you are currently focused on.

I come from a diverse background and have lived and worked across three continents. I grew up in Africa with strong values like empathy and curiosity. It's what helped me build high performance teams over the years. I currently run a company and spend my time optimizing all parts of the business. I work on things like budgeting, finance and developing capabilities. I also own the talent pipeline and I'm best known for creating an atmosphere where everyone is valued and supported. Right now, my focus is on understanding what relevant strategies are needed for more equitable workplaces. I’m a mom of four and together we enjoy cooking, reading, writing, and traveling. I also enjoy mentoring and spend my time outside of work supporting women and startup founders.

Tell us about your favorite Ellevate Network memory or success story. Why are you a member?

I was lucky to have female role models growing up and the concept of a glass ceiling is something that was introduced to me here in the US. It never occured to me that someone could not advance on the merit of their contributions or that our biases could hold back even the best of the best. I heard a podcast by Sallie and the idea of women supporting women really resonated. I immediately became a member and have enjoyed being a squad mod. We had women from multiple industries and in various stages of their careers that were open, honest and very quick to share their expertise and connections. I feel that the future of work depends on this kind of environment where we can embrace and enable the power of engaged, diverse, self-directed leaders

How would you define your professional mission?

Looking back, I see that my career progression was shaped by my core purpose and values. I currently lead a team for Epic, as well as advise entrepreneurs in emerging countries on strategic planning and foresight. Every year, I take on side projects to feed my curiosity but also my desire to contribute to a more equitable world. In my first job, I created a company to democratize trade and then scaled that by leveraging emerging technologies to provide access to opportunity in developing countries. My current mission is devising talent strategies that enable people to work at their fullest potential. My ultimate goal would be to leverage my skills for connecting business, technology, and people together to alleviate poverty.

What qualities does it take for someone to be successful in your line of work?

Empathy, resilience and an ability to think strategically, but also work tactically. This can be a challenge even for me, so it starts with a constant awareness of where your strengths are, then understanding who and how best to compliment them. I lead with “heart, guts, and hands” combined with broad experience that helps me connect people to shared business goals. I also tend to ask naive questions since it’s the easiest way to peel the layers. That said, I think the most beneficial skill I have is my ability to relate to and collaborate with a wide range of people from diverse cultures.

What is one of your most memorable career accomplishments?

I love working. I come from an entrepreneurial background so my career has been a series of “passion” projects. In terms of scale, my first job would be most accomplished having built a company from scratch to a 7figure reverse logistics company. A favorite so far has been my project at Sustainable Silicon Valley. The vision of SSV to not just alleviate, but reverse climate change really opened up my thinking to the possibilities. What really moved me was the collaboration within a team of unpaid volunteers. It showed how me how diverse personalities could come together over shared values and the full power of intrinsic motivation. My experiences there made me slow down and really think about where I could make the most impact in my professional life.

We’d love to hear more about your career path. What led you to where you are today?

I fell in love with psychology at school and growing up in an immigrant city I learned about how cultural and ethnic differences affect the ways we interact. Halfway through college, there was a recession. This was pre-analytics and companies were at a loss at what to do with all the excess merchandise. Having come from an underdeveloped country, I saw an opportunity to send these to areas that normally could not afford them. That was the start of a 7 figure reverse logistics company. Next, I leveraged emerging technologies and e-commerce platforms to connect businesses around the world. Now I lead a team at Epic and work towards building an inclusive workplace.

Who are your role models?

My mother. She’s an energetic force that broke every glass ceiling and challenge that was thrown at her. Teaching herself to read/write and building a successful business. The one thing she’s known for is building a community, she taught us by default to give generously. To name a few others... -Oprah for overcoming adversity and highlighting others. -Bill and Melinda Gates for their cause to redistribute economies. -Amelia Earhart for paving the way for women in aviation and bringing her fashion designs "for the woman who lives actively."

What is your morning ritual?

I’m lucky to start every day with a strong coffee made for me by my husband. I get up early to read, alternate between meditating or journaling for 20 minutes and then hop on my bike for half hour. In my current role, I'm accountable for multiple priorities across various client groups hence effective planning is imperative. I actively use my Google calendar as well as Asana to keep track of all the moving parts and delegate work accordingly. I have set time for deep work early in the morning when I'm less likely to get interrupted. Next, I prepare for upcoming meetings, I touch base with my team and key clients to address top priorities and then complete the more tactical work in the afternoons.

What is one piece of advice you’d offer working moms?

Go forth and conquer! Joking but really... design your own lives around your priorities even if those priorities change with time and with each child. When I had my own company, I started an on-site daycare but my first daughter was not impressed. She preferred to go home after school, so naturally, I started working from home. Now with my twin boys they understand/accept that I love to work and instead we have spontaneous cuddle time and weekends when they get to choose what we do. What I wish I’d known earlier was asking for support. Ladies, don’t expect your partners to mind read, make sure to articulate your needs. I found that it works best when you play to each other’s strengths, figure out what needs to be done and share the work or outsource it- my husband prefers to do the cooking/shopping while I’m more active with the kids etc.


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