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Desi Jagger

Desi Jagger

Introduce yourself to our audience. Tell us who you are and what you are currently focused on.

I am a spark, coach and survivor. I help Changemakers to create meaningful impact. Specifically, I help them to (1) break through 'closed minds' and bring others along on their mission; (2) focus on what matters most - and let go of the rest without feeling guilty; (3) feel appreciated and celebrate their achievements and the journey itself.

Whilst I am based in Dubai, my clients live all over the world.

Tell us about your favorite Ellevate Network memory or success story. Why are you a member?

Meeting women who are supportive AND driven to be more and to do more.

How would you define your professional mission?

To be the spark that re-ignites Changemakers’ engines – so they can create meaningful impact in the world.

What is one of your most memorable career accomplishments?

One of my first projects at P&G was to launch a premium brand in the middle of the recession, with a completely demotivated team. I remember the grey, rainy London day when I gathered the team together for a visualization session. I guided them to let go of all assumptions and prior knowledge and envisioned an epic launch. The energy shifted. We became a new team – one that created its own opportunities. Many obstacles later, we delivered a fantastic launch. The most gratifying moment was receiving an email from the most skeptical team member, that said “I am proud to be on this team.”

What are some career challenges on your radar?

Expanding my coaching business to work with medium and large companies, in addition to private clients. Specifically: 1) proactively asking for the business; 2) following up effectively; 3) knowing when to try harder and when to walk away.

I love to learn from others – please share your experiences and learning with me!

We’d love to hear more about your career path. What led you to where you are today?

I spent 7 years at Procter & Gamble in the UK and Middle East, based in Dubai. My main work was brand management. I also did a lot of people development – designing and delivering training and coaching new hires. Eventually this passion spilled over into my evenings and weekends. I left the corporate world and got trained and certified as a co-active coach (CPCC). Whilst being a solopreneur isn’t always easy, being a coach is incredibly rewarding for me.

What is the most rewarding part of your job?

Hearing the spark in my clients’ voice and knowing that something big has shifted for them. That they are a new, stronger version of themselves and there is no going back.

What legacy do you hope to leave through your work?

I want to be the spark that re-ignited a million Changemakers’ hearts and minds.

What is it about your job that makes you feel it’s the right fit for you?

When I coach, I am a state of flow. I intuitively know what to say and how to be. I continued coaching my clients throughout my surgeries and chemotherapy. I was energized and inspired by them and the work we did together. That’s how I know this work is right for me.

What would you say your personal superpower is?

People read books and learn new concepts all the time. Very few are able to apply what they learn to their life – immediately and with ease. That’s my superpower.


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