Introduce yourself to our audience. Tell us who you are and what you are currently focused on.
Brand strategist. Fix. Speaker. Coach. Dot Connector. Foodie. Wino.Yogi. Philanthropist. I have been blessed with a career that took off directly out of college landing the job of my (first) dreams as Director of Marketing for the National Football League. The doors swung open to the next twenty years of launching brands, calibrating concepts and growing people ranging from Outback Steakhouse, United Airlines, Roy's Hawaiian Fusion Cuisine and Trinchero Family Estates. Without the tremendous support of mentors, my life would not look as it does and therefore have spent the last five years dedication my time and skills towards supporting female solo-prenuers on their path to success.
Tell us about your favorite Ellevate Network memory or success story. Why are you a member?
My business takes me all over the country and I spend more time on the road than in my own community. Elevate has provided a growing network of like minded, bad ass ladies making it happen.
What is one of your most memorable career accomplishments?
I believe my greatest successes are measured in the height in which those I support have been able to climb. It makes me unbelievably proud to know the men and women that have worked with and/or along side me have excelled at their own careers and can now claim top spot as CMO, CEO or run their own companies.
What project have you worked on that you’re most proud of? Why?
Nearly a dozen Super Bowl Half Time shows....while not my greatest impact on this planet, there is nothing quite like 75,000 fans and millions worldwide being entertained beyond. Knowing you are a small part of bringing the world together, even for a small period of time and distracting them from the day to day perils/hardships has brought me great joy. And fantastic stories to tell.
We’d love to hear more about your career path. What led you to where you are today?
I am most proud of the unbelievable mentors that have shown up in my path. It created a great commitment in myself to do the same. We cannot achieve, excel and succeed alone. If you have the opportunity, open the door for another. That act of kindness will always serve you.
What is your morning ritual?
I think morning rituals can be very powerful in setting the tempo of the day. Especially if you work remotely. I wake up and immediately take a few moments to mentally acknowledge the things I am grateful for and/or will show up to challenge me in the day. Brush teeth, make coffee and always make my bed. It's the little things that add up to a win.
What would you say your personal superpower is?
Kindness, empathy and the joy from helping others.
Is work-life balance a problem for you? What is one no-fail tactic you use to create balance?
I think this concept is the failure in itself. We cannot swim and jog at the same time. We cannot eat and exercise in tandem. So why would we assume that hard work and achievement must have an equal balance. I believe firmly that balance is found in your heart and knowing that you are contributing the best you are able. Being able to put work aside to savor life shouldn't be something we balance - but simply assure we do.
What advice would you offer future leading ladies wishing to break into your industry?
Put in the time. I am exceptionally supportive of the ability to skip some of the corporate ladder challenges that held previous generations back, but doing the work will always serve you. There are no shortcuts to success.
I also strongly recommend surrounding yourself with those you wish to exemplify.
What is the best career advice you ever received?
"When one door shuts, kick it back open." My first boss shared this with me, and as the youngest female executive in a wildly male dominated environment, these words of wisdom kept me from fearing myself. As I've gotten wiser, I realize some doors shut purposefully and will take your career path in a better direction, but these words always resonated in helping me believe in myself.
Have more questions? Follow up with the expert herself.
Founder, Coach, Fixer, Philanthropist
Jayne Portnoy Consulting
Summary: Exceptional achievements in leading people, building teams, developing strategies, and planning effective program implementations over a 20 year career. Will bring creative solutions to: Strategic Brand Development Conceptual Design Advertising, Public Relations & Media Planning National Account Sales Acquisition Digital & Social Media Planning Budget Preparation & Management Integrated Promotional Development/Activation National Product / Promotion Launches Brand Research & Analysis Strategic Long/Short Term Planning Continue Reading
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