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Ashley Feinstein Gerstley

Ashley Feinstein Gerstley

Introduce yourself to our audience. Tell us who you are and what you are currently focused on.

Hi, I’m Ashley. I’m a money coach, founder of the Fiscal Femme (, and mother to a toddler named Eli. My first book, The 30-Day Money Cleanse came out in January so I’m currently doing a lot of speaking and events around the book. I’m rolling out more personal finance courses on our website, and we’ll be continuing to add new courses throughout the year.

Tell us about your favorite Ellevate Network memory or success story. Why are you a member?

I have been an Ellevate member for over ten years. I joined when I was in college and at the time college students were part of the Broad2Be program. I had the wonderful opportunity to come to New York City with a group of amazing college women for a conference put on by 85 Broads (now Ellevate) to hear fabulous and inspiring speakers. One of the speakers did a presentation on personal finance and the power of compound interest that really stood out to me. I truly believe it was one of the first money conversations that set me down my path of what I do today.

How would you define your professional mission?

My professional mission is to get women wealthy. To me, wealth means equality. When we are financially well we can negotiate harder to be paid fairly at work, take more risks in our careers, and leave people and jobs when we want to. This is what we are out to accomplish at the Fiscal Femme.

What qualities does it take for someone to be successful in your line of work?

One of the most important qualities in an entrepreneur is being okay with doing things you don’t know how to do. This is such an exciting part of the job but also takes a lot of guts and humility because you will make many mistakes. It’s just part of the game. You get to learn from them and hopefully not repeat them too many times over. Another really important quality is persistence. Entrepreneurship can be a rollercoaster ride and there will certainly be many challenges as you build your business. The key to a successful business is continuing on. Bumps in the road are part of the journey, not failures.

What is one of your most memorable career accomplishments?

One of my favorite career memories has to be my book launch party. I got to celebrate with my favorite people - many of whom were integral to the book process and a tremendous support system for me. I gave one of my favorite talks where I got to share how grateful I was to my book tribe as well as talk more about my mission of getting women wealthy. It didn’t hurt that Jane Walker was a sponsor and made some incredible themed cocktails like the ‘Fiscal Femme Ginger!’

What is the most rewarding part of your job?

The most rewarding part of my job is getting to see results in the women I work with. Whether it’s a one-on-one client who is no longer stressed about money and gets to do something they’ve always wanted or someone who sends me a message on Instagram that they read my book and it changed their life, those are the moments that make all the work I do so worth it.

What is your morning ritual?

My mornings are a bit varied because they depend on what time my son Eli wakes up. Most mornings I do a ten to twenty minute meditation right when I wake up in bed, then I make some coffee and have breakfast with Eli. It’s so nice to get to start the day off with him chatting and giggling. When he sleeps in, I use the time to get dressed and ready for the day.

What does success look like to you?

To me, professional success has two very important components. First, it’s the impact I make towards my mission. This means how many women I have helped get wealthy and how big of a result they experienced. And then also to earn an income where I can provide the life and experiences I want for my team, myself, and my family.

Is work-life balance a problem for you? What is one no-fail tactic you use to create balance?

Before Eli came along, I used to work pretty late and didn’t have many boundaries between my work and personal time unless I had plans. Since Eli was born, childcare has created an amazing boundary for me. At 6:30 pm, family time begins and we have dinner, play, bathtime, etc. We started to ban the phone during these hours so we all can be more present and enjoy eachothers’ company. After Eli goes to bed, I usually hang out with my husband Justin or if I have some unfinished work, I’ll do it then. I also try not to work on the weekends other than during nap time or on road trips. I can make my own schedule so I sometimes go to music class with him during the week which is a fun treat. It’s ever-evolving but being really present for both work and my personal life (whatever I’m doing) has really helped me get what I need done while working and really enjoy the time I have with my family and friends.

What is the best career advice you ever received?

One piece of amazing career and life advice I learned from my Dad is always ask. It continues to serve me every single day. Even just yesterday when I was travelling I thought of him as I asked for help getting on an earlier flight. I got four no’s before someone was able to help me. Asking applies to negotiating - whether that’s how much we earn or even how much something costs. You’d be surprised how many things are negotiable! Or even just asking for something you want. One of my favorite “always ask” memories:

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