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Rachel Tenenbaum, PCC, CPCC

Rachel Tenenbaum, PCC, CPCC

Introduce yourself to our audience. Tell us who you are and what you are currently focused on.

Hi! I am SO delighted to connect with you - my name is Rachel Tenenbaum and as a transformational coach, I get to to work with amazing, courageous women and men who are willing to dig deep, remove self-imposed limitations (some, they never realized they had!), uncover hidden strengths and desires, ultimately so that they can move forward in their lives in new, powerful ways.

As a certified professional coach and facilitator at the PCC level, I have a background in neuroscience which grounds my work. My focus is on leadership development and personal development in, and outside, organizations. Within organizations, I offer new skills and tools to transform communication and leadership, and outside, I work with individuals to transform their lives! What's better than that?!

Tell us about your favorite Ellevate Network memory or success story. Why are you a member?

What I love, like other great decisions in life, is that joining Ellevate was not a decision I made, but it felt "made for me" in the most beautiful of ways. How so? When I left my job in NYC to start my own company, it didn't feel like a choice - it was what I was called to do, what HAD to happen (more on that below!). When it came to Ellevate, every step quite literally unfolded with ease, as it was meant to: I won my membership at my first event; soon after joining, I wanted to get involved and run some programs I thought would be valuable and instead found myself on the board! I even thought I postponed the original board request when I replied via email that I had quite a bit on my plate, and perhaps the next year would be better, which our president understood as "yes, this coming year!" When she told me I was voted in, I had to laugh - knowing, again, that this was something I was called to do - not a mere miscommunication to be corrected. It has been a wonderful experience and I have loved being a part of growing our chapter as the role and involvement continues to unfold in very special ways. As a network which is focused on empowering women, it is wholly aligned with my values and work and could not be happier to be a part - I look forward to what lies ahead!

How would you define your professional mission?

My professional mission is two-fold: first, to support as many individuals as possible to live intentional, full lives - lives they truly love and have felt empowered to create - and in the processes fall in love with themselves in ways they could not have imagined. Second, it's facilitating extraordinary conversations between unlikely stakeholders to create previously unimagined solutions to big problems. The two missions are directly connected in that the more individuals who arrive at the table that have done the work to love and truly know themselves - the more capable they are to sit across from inherently divergent parties, find shocking alignment and thus incredible unforeseen solutions.

We’d love to hear more about your career path. What led you to where you are today?

Ever since I was a child I wanted to do something that would impact lives. From 6-14 I was certain I was going to be a pediatric oncologist. Unfortunately, no matter how I tried, I had a hard time getting jazzed by biology and dissecting frogs and other animals (not so helpful if you want to be a doctor). At 16, I had a relatively successful jewelry business with my sister and had a passion for the arts, so followed a path which took me to New York for a Master's in the Business of Art - with the intention of possibly starting an art foundation to support artists around the world. As life unfolded, I found myself working for a prestigious jewelry house, living a very "cool" and stimulating life - but something was missing. I didn't know quite what it was, so I continued to push that feeling aside and drive forward - until my father passed.

Facing that loss stopped me dead in my tracks and in his passing - he left me the greatest gift - the desire to look at my own life and ask critical, much-needed questions: How did I want to live my life? What truly mattered most, to me? Should I be facing the end of my life, what would I look back on and be proud of?

I realized then, I needed to re-connect to that childhood yearning which never left, merely buried underneath the desire to be successful, to make others proud, to live as I felt I should be living.

It took some work and time to get the clarity I wanted, but once I did, I left New York to start I AM Living, and it was the easiest, most conscious, rewarding leap of my life. I get to support and empower others, daily - I get to help leaders (and I view everyone as a leader as soon as they are willing to step into their individual leadership) expand their impact, maximize their potential, and most importantly live lives they lov

What is the most rewarding part of your job?

Watching my clients access "more" - whatever that means for them. Watching relationships transform, limited beliefs melt away, careers catapult, health & finances improve - and most importantly - watching my clients' relationship to - and with - themselves transform as that is the root to all metamorphose on a micro AND macro level.

What legacy do you hope to leave through your work?

A more peaceful, conscious, engaged world. That means having supported others to live more conscious, connected, lit up lives - lives they love - at peace with themselves and thus creating a more peaceful world. I believe everything we do has an impact - one we can't always see. Our work, our words and our actions (including our smiles!) continuously reverberate out in powerful ways.

What is it about your job that makes you feel it’s the right fit for you?

I get to connect with unique, incredibly special individuals every day - individuals who want to be leaders in their lives and the lives of those around them. Every day there are actions taken that allow me to live out my values of Making a Difference, Deep Connection, Transformation, Love, PLAY & Self Awareness. This work is not easy, but we CAN (and should!) have fun doing it!

What is your morning ritual?

This has certainly evolved. It started with a small morning meditation and now looks like the following: Intentionally giving some love to myself and my pup to start the day from a place of love(!), splashing cold water on my face to wake up (even when I still want to be in bed), followed by Sun Salutations (yoga), meditation, journaling to clear away the gunk from the night (I am ALWAYS surprised by what lands on the page, what I didn't realize was there) and then setting intentions for the day. IF time allows, I'll go for a run to get my nature fix. This did NOT develop overnight. It started with 5 minutes of meditation, and slowly with time morphed into the ritual that it is now. Each aspect is powerful for different reasons but the bottom line is that it gives space for me to be - to connect to me and what I want for the day before the rest of the world and our families start pulling at our time!

What would you say your personal superpower is?

I am often told my superpower is my way with words. I am able to hear and pick up on nuanced details and emotions not articulated and then reflect back what's being said in a concise, distilled manner. Clients often remark at how they will struggle to articulate what they are thinking (or even get in touch with it) and I am able to take their pile of words and deliver it back to them in a clear manner that speaks to the heart of what they are saying. To them, it can feel as if I am reading their soul. For me, it often feels easy, but requires curiosity, intuition and deep, open listening. This gift can also show up when I speak. I am often told that because I have a way with words (and I am usually quite energized by them!), when I deliver messages and motivational talks, they land powerfully. I engage people in a way where they connect deeply to their own truth and light - so that they can step into it, embrace it and ultimately live it fully.

What advice would you offer future leading ladies wishing to break into your industry?

It's amazing. It's hard. It requires YOU do the work every day, constantly looking at your own life and communication to clear out the muck (reactive tendencies, unconscious biases, triggers, our own limiting beliefs and more) so that it doesn't get in the way of how we coach others.

Coaching isn't about advising based on our own experiences and lives, but rather getting over with our clients - helping them uncover the answers that are right for them - in line with THEIR values and desires. And it is SO worth it. I would love to support you on your journey, so please do not hesitate to reach out and connect if you are drawn to this industry. We need more incredible individuals to support the 8 billion humans that we are.


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