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Keina Newell

Keina Newell

Introduce yourself to our audience. Tell us who you are and what you are currently focused on.

Hi, I’m Keina! I work with passionate and hardworking single women who need help creating financial goals so that they can save more, pay off debt, and stress less about money. I enjoy helping my clients approach the way they manage their money with joy because they've learned to feel possibility where they once saw shame, guilt, overwhelm, and anxiety.

Tell us about your favorite Ellevate Network memory or success story. Why are you a member?

In my time with Ellevate it's been great connecting with other women through Squads and personal efforts to reach out. I am a relationship person to my core and thrive in small groups and 1:1 conversations. Knowing myself, I took a chance and messaged a few other members who I wanted to connect with, and well, one incredible woman reached back out, and we had a 3-hour coffee chat. We were both new to Ellevate and this has been an incredibly meaningful connection for the two of us.

How would you define your professional mission?

My goal is to empower women and help them know that their self worth is not defined by how they manage their finances or money mistakes they may have made in the past. We have to be able to extend grace to ourselves and define our path moving forward.

What qualities does it take for someone to be successful in your line of work?

Well, I guess you have to love talking about money! I think the people who are most successful in my work are listeners, non-judgmental, and empathetic. As a coach, you have to be with your client on the journey. My role is not to tell my clients what to do but to hold the space for them to show up as the person they are becoming because they have what they need to achieve the results they desire.

What is one of your most memorable career accomplishments?

Hands down, it is starting my business. I have been in business for a little over a year, and it is a constant reminder for myself of what it means to "go for it."

What are some career challenges on your radar?

As I continue to grow, I know that I need to continue to think about scaling, so I don't overwhelm myself with my current business model.

What project have you worked on that you’re most proud of? Why?

I am most proud of the workshops that I've created and successfully lead. My background is in education, and I get a thrill from seeing people learn and start changing their mindset about how they manage their finances.

We’d love to hear more about your career path. What led you to where you are today?

I graduated from college, in $75,000 of student loan debt. Cue all the overwhelming feelings that flood in when you have a mountain of debt staring you in the face. I got out of overwhelm and found clarity when I started having weekly money dates with herself. Money dates were what helped her find ways to save money and pay off debt at the same time, buy her first home before the age of 30 and pay off $75,000 of student loan debt shortly thereafter.

I've always had a love for personal finances and about a year ago I started thinking about how I could make create a space to help others get control of their money.

What is the most rewarding part of your job?

Before working with me, my clients will tell you they are living paycheck to paycheck and that they have money flowing in but they do not know how their money is flowing out. They have little to no savings. They keep throwing money at their debt but it’s not going anywhere. They are spinning their wheels and have no idea where to start.

Through my one month intensive and ongoing coaching partnerships, we address these challenges, identify their values, goals, and create a structure for their finances that allows them to understand where their money is going and the possibilities they have to achieve their goals with the money that is flowing in.

What legacy do you hope to leave through your work?

Starting with just one person, I hope to bring about generational change and wealth. We so often manage our money in the way we saw it managed in our households and have developed money scripts from experiences. I hope to influence my clients to share what they've learned by working with me to impact there immediate sphere of influence.

What does success look like to you?

Success looks like me using what I've been given to inspire and help others.

Is work-life balance a problem for you? What is one no-fail tactic you use to create balance?

It has been and can be at certain times in my life. One way I've worked on this is to schedule time off where I'm not allowed to work. My goal is to be present in the moment.

What advice would you offer future leading ladies wishing to break into your industry?

I definitely would encourage you to find a mentor and build a community of like-minded business owners that can support you while you do the work.

What is one piece of advice you’d offer working moms?

Lean into your circle and use them help you celebrate your wins, laugh with you, cry with you, and give you the pep talk you know you can't give to yourself!


Have more questions? Follow up with the expert herself.

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