Introduce yourself to our audience. Tell us who you are and what you are currently focused on.
Hello, I am Joanna Holden, I own a creative agency, Modular, ink. My agency is your go-to creative agency for brand, visual identity and digital marketing.
We work to develop long-term partnerships with businesses that are going to market with exciting and innovative ideas and products. Our work—creating brands, websites, videos—results in provocative, passionate and powerful materials that reflect your brand.
Tell us about your favorite Ellevate Network memory or success story. Why are you a member?
I am a member because I am new(ish) to Austin and I have made a commitment to myself to grow my business. The caliber of women in Ellevate is very inspiring and since being a founder can be isolating, I know this is a great group to be a part of.
How would you define your professional mission?
To make great work, serve my clients with creativity and responsiveness and to create a good life for me and my family.
What are some career challenges on your radar?
A big challenge is getting in front of the right client that needs my services. I feel I am always on the hunt for great clients and projects and have not found a truly effective way to do this consistently. I do guess this is a challenge for most business owners.
We’d love to hear more about your career path. What led you to where you are today?
I come from a long line of artists and designers, my mom is a fine artist and my grandmother was a fashion designer. I always knew I'd be in the arts and design field, but didn't know what that looked like. I found the communication design department at my university and really found my passion in design and branding.
What is the most rewarding part of your job?
Working directly with my clients and seeing the transformation their business goes through as we work together. Branding is a really great tool for honing in on your business values and goals and I love seeing the a-ha moments that happen because of the branding and design process.
What is it about your job that makes you feel it’s the right fit for you?
Being an artist, I knew I had a talent but I really wanted to share that talent to benefit others. Being able to create a brand or design pieces that help an individual or business thrive is so rewarding and a perfect use of my talent.
What is your morning ritual?
This is new to me! I have always wanted to start a business morning routine and have just started the new year with one. I take one hour for my ritual: 15 minutes meditation, 15 minutes goal setting, 15 minutes for my to-do list and 15 minutes of social media interaction.
What would you say your personal superpower is?
I have a knack for listening to a design problem and coming up with ideas that people haven't really thought of. My process allows me to get to the heart of a brand or design with a unique creative solution. This process usually opens a client's mind to a new way to see their business.
What advice would you offer future leading ladies wishing to break into your industry?
Remain true to your heart and make work that is a representation of you but also has your client's goals in mind. Feel free to explain your process to your client because it really helps them understand the reasons for the design decisions you have made.
Have more questions? Follow up with the expert herself.
Joanna Holden is your go-to creative for brand, visual identity and digital marketing. Her firm works to develop long-term partnerships with businesses that are going to market with exciting and innovative ideas and products. Our work—creating brands, websites, videos—results in provocative, passionate and powerful materials that reflect your brand. Continue Reading
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