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Natalie Kaminski

Natalie Kaminski

Introduce yourself to our audience. Tell us who you are and what you are currently focused on.

My name is Natalie Kaminski and I am a co-founder and CEO of JetRockets. We are a web and mobile application development company and we focus on helping businesses become more productive and efficient by building custom software solutions. We also work with startups helping them create new tech products. I have been in this industry for 20 years, working on my own for 10. I have great passion for building new digital products and using technology to solve complex business problems.

Tell us about your favorite Ellevate Network memory or success story. Why are you a member?

I decided to join Ellevate because I wanted to expand my network with like minded women who have overcome similar challenges that are unique to women in business. I wanted to learn from those who have succeeded and to share my experience with those who are still on their way to become successful.

How would you define your professional mission?

My company, JetRockets is a leading technology service provider. We apply our deep industry knowledge and technical expertise toward developing robust and easy-to-use web and mobile application solutions, which help our clients achieve their business goals.

What project have you worked on that you’re most proud of? Why?

While there are many successful projects that I have developed and launched throughout my career, there are a few that stand out for various reasons. Some stand out due to high level of complexity, others due to their commercial success. If I have to single out just one project that I had completed recently, I would have to say it is a comprehensive portfolio accounting platform for the financial services industry. This particular project was very complex from both, business logic and technical perspectives. It took over two years to develop, but once launched, the client was able to very quickly double their customer base without having to hire additional personnel.

We’d love to hear more about your career path. What led you to where you are today?

I started out my career working as a programmer for a large medical device manufacturer. My very first job assignment was to convert a database to be able to deal with 4-digit year variables (some of you may still remember the Y2K scare). I spent the next decade working for several companies, small and large, in various roles related to software development lifecycle - QA Tester, Business Analyst, Project Manager, Product Developer. All this experience has given me the necessary hands-on skills to go on my own and found my own web and mobile development firm.

What is the most rewarding part of your job?

According to a recent study, as many as 68% of technology projects fail. This not only means that companies lose money and waste time on something that never produces a desired outcome, but is also highly demotivating to people involved on those failed projects. There is nothing more satisfying for a professional product developer than to see their work in action. I get the most amazing feeling of accomplishment whenever I see a product I had developed being used by our clients, their employees and their customers.

What would you say your personal superpower is?

I believe myself to be resilient. Throughout the course of my life I had to deal with various adversities and I learned that all storms do pass, and that change does result in improvements most of the time, and challenges do make you stronger.

What does success look like to you?

To me, success means being able and free to pursue my personal and professional goals. This year, for example, I am focusing on a few things that include a personal goal of running a half marathon, and this means that I have to dedicate a lot of time to training. I consider myself very lucky that my business allows me to do so without jeopardizing my professional growth.

What is the best career advice you ever received?

The best advise I had ever received was to be a lifelong learner - no matter what stage you are in your career. It is estimated that an average shelf-live of any given skills is about five years. Continuous learning allows professionals to be more flexible and adaptable in their career paths.

What is one piece of advice you’d offer working moms?

I have two wonderful daughters ages 13 and 6 and the only reason I am able to continue and grow my business is by making a deal with myself about NOT feeling guilty. Some days I have to work more and spend less time with my family, and I don't feel guilty about it. Other days, I put work on the back burner and dedicate all of my time to my children and my husband, and I don't feel guilty about it either. I make a point to truly balance my life with work, family, self-care without constantly second guessing my choices. I believe this sets a positive example for my daughters who see their mom succeed in business while still being dedicated and available to them.


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