Introduce yourself to our audience. Tell us who you are and what you are currently focused on.
Hello, I’m Maura Kelly. Drawing on my success as an Emmy Award winning TV producer with a passion for developing and launching multi-media campaigns with a host of corporate, community and govt. partners for WNET/PBS, I launched a media and marketing consulting practice called Purple Mountain Media (PMM).
Through PMM, I help companies, nonprofits and social enterprises amplify their brand story and drive growth through creative initiatives, content marketing, and partnerships. Two years ago, I was recruited to lead a women’s leadership program (LEAP) funded by a govt agency.
Today, I have a portfolio career: my CONSULTING projects at PMM, my SOCIAL entrepreneur work as the Director of LEAP, and my START-UP ventures where I get to sporadically ollaborate with media colleagues. Currently, we’re developing a TV / streaming concept. I’ve sat on a number of nonprofit boards, most notably as an elected member of New York Women in Film and Television’s Board of Directors.
Tell us about your favorite Ellevate Network memory or success story. Why are you a member?
In 2018, I attended the Ellevate Nonprofit Expo and Panel Discussion. There I meet the founder of EDsnaps, a nonprofit whose mission is to get more underserved girls into STEM careers. I have experience doing this through several media and outreach campaigns I developed at WNET/PBS. After a coffee or two, I joined the EDsnaps Advisory Board. In 2020, I signed up to expand my network and meet interesting women to collaborate with.
What project have you worked on that you’re most proud of? Why?
I’ve worked on many projects that I am proud of and I’m happy they’ve garnered multiple awards and recognition in the community. I would have to say merging my media work and my philanthropic work is very gratifying. My travels to Ethiopia and Peru with the Helping Other People Foundation was profound and very educational. I created blog posts, wrote articles for the Huffington Post and created videos that shed light on the issues impoverished people living with HIV/AIDS encounter.
We’d love to hear more about your career path. What led you to where you are today?
While studying for a Masters in Communications/ Media, I started work as an assistant at a UN agency (UNDP). Here I was exposed to the use of media to impact social change and educate communities. This would have a profound impact on my upcoming broadcast TV career. I networked into WNET and the world of PBS and travelled the country creating programs on important social issues, tech, education and the environment. My hard work was rewarded with multiple EMMY Awards.
After 15 years in leadership positions in broadcast television at PBS/ WNET, I switched to consulting thru Purple Mountain Media (PMM) and worked with top-media companies and international conferences. A few years ago, I ventured deeper into nonprofit and social enterprise work thru a client and together we travelled to Ethiopia and Peru to evaluate grantee programs. nnovation program. These career choices have allowed me to combine all my skills, my passions and design a a portfolio career.
What is the most rewarding part of your job?
I like to create, build and launch things with my clients. I enjoy working directly with them and seeing the transformation we can make together for their project, organization or business. The best part is seeing the impact their project/ brand will have in the community. I thrive on finding the right opportunities for them to plug into, and identifying the right strategic partners that will elevate their mission.
What is your morning ritual?
I start every morning with either yoga or a run down by the river. Then I come back and have coffee with my husband and together we get a little morning news. We try and stay off our phones during this time but sometimes we might sneak an email check before we head out.
What is your favorite social media site? Why?
I like Twitter. I have a lot of global colleagues on the platform and it keeps us connected. It keeps me up to date on their activities - both business and personal. It's a great channel for breaking news. The data analysis is robust and having Twitter as part of a content marketing plan is fast and furious.
What would you say your personal superpower is?
I like to think my superpower is problem solving – I really like to deconstruct things and understand the WHY – not just the what and how. I’m super curious and like to use my imagination, which helps me to see the big-picture. I ask lots of questions and then reverse-engineer the actions needed to reach the goals.
What does success look like to you?
Success is being comfortable in your own skin and not worrying about what others are saying or doing. Being resilient and working hard. Building a career or business is an ongoing journey and requires you to take calculated risks. You'll benefit in the end.
What is the best career advice you ever received?
The best advice I received is that there is no substitute for hard work. It's basic and important to remember. Show up, work hard, grow your network, help others and regroup when necessary.
Have more questions? Follow up with the expert herself.
Principal & Director
Purple Mountain Media
Hello I’m Maura Kelly. Drawing on my success as an Emmy Award winning TV producer with a passion for developing and launching multi-media campaigns with a host of corporate, community and govt. partners for WNET/PBS, I launched a marketing and media consulting practice called Purple Mountain Media (PMM). Through PMM, I help companies, nonprofits and social enterprises amplify their brand story and drive growth through creative initiatives, content marketing, and strategic partnerships. Three years ago, I... Continue Reading
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