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Launched Jen Swanson Consulting, A Product Innovation and Experience Strategy Practice

Launched Jen Swanson Consulting, A Product Innovation and Experience Strategy Practice

This week, I announced my departure from Optum (an UnitedHealthcare company) to start my own consulting practice in the areas of digital transformation, product innovation, and customer experience strategy.

That’s a big jumble of words, right? Here’s the bottom line: I help organizations figure out tough digital problems. Sometimes that means building new platforms or digital experiences, sometimes it means fixing platforms or applications that aren’t providing the right value to the business, and sometimes (actually, let’s be honest, most times) it means examining and reimagining how teams and processes have to evolve to better support the experiences that keep customers engaged and loyal.

It’s not just marketing, product management, or technology – it’s all of those things together.

This is an exciting step that I've been planning for and working towards for more than 18 months, and the Ellevate community has been there for me every step of the way. I'm excited to make this change, and I'm thrilled that I have a community of strong, amazing women to lean on as I navigate this next chapter. 

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