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Jennefer Witter to Lead Class on Getting Press Coverage at 92Y

Jennefer Witter to Lead Class on Getting Press Coverage at 92Y

Executive Council member Jennefer Witter, the CEO of The Boreland Group, a public relations agency, will lead a class at 92Y called Getting Press Coverage: Everything You Need to Know.

The class will focus on how to generate substantive press placements that can grow your personal brand, enhance your professional reputation, and showcase your expertise.

Among the topics to be covered:

  • Do’s and don’ts when working with the press
  • How to build a relationship with reporters
  • Reporter’s biggest pet peeves
  • How to deal with unexpected questions
  • After-interview tips that encourage future media coverage

As a 92Y instructor, Jennefer is also offering Ellevate members a 10% discount with the code 92YAdult when they register. Seating is limited. 

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