Casey Foss Receives Promotion to Chief Marketing Officer at West Monroe Partners
Casey Foss, age 37, joined West Monroe in 2008 and assumed leadership for the marketing function in 2011. She facilitated development of the firm’s brand identity, which reflects the organization’s “uncommon blend” of business consulting acumen and deep technology expertise. She also has built a multi-faceted marketing team that executes programs across practices and offices, established client-facing programs that set West Monroe apart as a trusted advisor, and drives several of the firm’s strategic initiatives including issues-based consulting. As chief marketing officer (CMO), Foss will continue to lead marketing and brand recognition efforts but will increase her focus on driving value through external market-facing activity to elevate West Monroe’s profile in the marketplace. Her role will also include leading teams to create solutions and capabilities that address key client issues such as digital transformation and workforce productivity. She also will focus on improving capabilities for using market intelligence and insights to define future strategy.
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Director of Marketing
West Monroe Partners
B2B Marketer with nearly 15 years of experience capturing what makes brands truly unique and developing programs to bring those brands to life! Currently, the director of marketing for West Monroe Partners, where I lead the firm’s go to market strategy and oversee a multifaceted brand-building program that has produced a distinctive and highly respected marketplace reputation. I enjoy bringing West Monroe Partners’ Uncommon Blend of business consultants and deep technologies to life in all our... Continue Reading
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