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A New Name, A New Look: 85 Broads Becomes Ellevate
Sharpens Mission around Three Themes: Connect, Learn & Invest
Unveils New Online Experience and Membership Levels
As professional women, we all know that it’s important to grow with our aspirations. Last year, when Sallie Krawcheck and Allyson McDonald invested in 85 Broads, they knew they had tapped into something special -- a means of expanding their commitment to the global economic engagement of women. After talking with (and surveying) many community members, their goals for the future of 85 Broads began to crystallize.
The choice of the name Ellevate not only gives a nod to the gender of our community, it reflects our action orientation and underscores our broader commitment to providing the tools and resources that members want and need as they continue to grow professionally. With more than 34,000 members globally, representing a myriad of backgrounds and experiences, Ellevate also reflects our expanded mission and our continued growth beyond our US roots in financial services.
As Sallie and Ally learned during their first year with 85 Broads, Connect, Learn and Invest emerged as common themes across all membership levels. As a result, members will find that we have incorporated these three things into nearly all aspects of their engagement within the community - from the online experience to live meetings and events. We look forward to building upon them as we continue to grow.
We have launched our new website, providing a more streamlined and user-friendly experience and easier access to our highly rated educational resources and networking opportunities. For example, members can now see who will be attending upcoming events and will be able to invite friends, colleagues, mentors and other associates to join our network easily from within their personal dashboards. Members can also enhance their personal profiles and explore our new benefits and features -- from easier access to articles, videos and Jam Sessions to increased networking opportunities that allow for more meaningful connections. There’s more to come on this front, so stay tuned as we roll out enhancements in the months to come.
We’ve also redefined our existing membership levels – and added a new one, Entrepreneurs -- to better reflect the backgrounds and experiences of members, help facilitate more robust peer-to-peer engagement, and to create a more tailored community experience. Details on that can be found here.
We are thrilled to be embarking on this new chapter with all of you and hope you share our enthusiasm for the exciting future of our Ellevate community.
Onward and upward,
The Ellevate Team