Maricella Herrera Avila
Senior Director of Operations & Strategy
Maricella Herrera Avila is the Senior Director of Operations & Strategy at Ellevate. She joined the former 85 Broads team back in 2012, shortly after earning her MBA at Columbia Business School. In her role, Maricella oversees operation and strategy for the various departments of Ellevate whilst paving the road for future opportunities within the organization.
Born in El Salvador and now settled in Manhattan, Maricella earned her undergraduate degree in Finance at the Instituto Tecnologico de Monterrey in Monterrey, Mexico. It was there that she launched her professional career at Banamex, a Citigroup subsidiary, as part of the corporate real estate banking group, first as a credit analyst and then as a relationship manager for some of the largest residential real estate developers in northern Mexico.
An avid photographer, voracious reader and self-proclaimed people-watcher, Maricella enjoys traveling the world and believes that immersing oneself in another culture is one of the best ways to learn and grow. Among her favorite trips was one she took to Nepal, where she completed a project for a microfinance institution while still in business school.