Workshop: Say It Shorter - Get Your Ideas Heard in a Noisy World
This workshop from Janine MacLachlan will introduce a methodology to develop cohesive ideas and get support for them through confident delivery.
Janine Maclachlan 0:44
I am so thrilled to be here. And I see. We have some people from Chicago where it's snowing today. So everyone stay safe out there. I don't think it's great.
Janine Maclachlan 19:27
Can everyone hear me okay?
Janine Maclachlan 19:31
Yes, yes. Okay, great.
Janine Maclachlan 19:35
So I just got a message from my computer that says something my audio was compromised, so that's never good. Is it? Alright, great. First of all, as we get started, I wanted to talk a little bit about what everyone would like to get out of this workshop. We have a little bit less than an hour together. I'm going to talk to you about what
Janine Maclachlan 20:00
What do you say? And how do you say it to get your ideas out in the world, and I'm eager to hear from you if you have any thoughts on how I can customize, and make it appropriate for you. So just put those in the chat. And I'll try to address things as we go along. So
Janine Maclachlan 20:15
one of the key things about getting your ideas heard, is to think things through in a way that that gets a strategy behind what your ideas are. And so what we want to do is, you know, keep in mind that people rarely can just step up and
Janine Maclachlan 20:34
step up and do it without any practice or any forethought. You see people on television, you see people on the stage. And and I can guarantee you that there was a lot of work that goes into things. And that's one of the barriers that people have to sharing their ideas is that they are
Janine Maclachlan 20:52
there, they just feel like you know, I'm not a natural at this, so I can't do it. And that does not have to be you. So what we're first going to stop talking about is, what do you say here are three actionable ideas that we'll get to sorry, there's some construction work going on outside apologies for that. How do you understand
Janine Maclachlan 21:14
your audience? That's number one. Number two is how do you put structure around those ideas. So they look thought through and they they are compelling and actionable. And thirdly, I'm going to talk to you about how to test those ideas, how to learn from those tests, and how to refine them. So you think about it as kind of a feedback loop for anyone in marketing who, who understands about feedback loops. So the first thing is start with what is the problem that you're solving, you want to solve the right problem. When I do coaching for tech startups, what I see very frequently is they are in love with their technology. And what I help them understand is
Janine Maclachlan 21:55
your technology might be great, but what you need to do is solve a problem for your audience. Is your app going to break through and do something different from all the other apps that are on there? Same thing with software platforms, etc? And so how do you? what problem are you solving and so what you want to first start out with? Who's your audience, your audience might be your boss, your audience might be what your company or organization is trying to accomplish? Who do they serve? You know, what does the audience need? What do they want? What are they wishing for? What do they longed for in terms of what you can send to them? What are those challenges that they're facing, and that's how you get to I'm solving the right problem.
Janine Maclachlan 22:37
I want to talk to you a little bit about how a lot of people structure their ideas in a way that gets them stuck. I work with a lot of scientific people, a lot of engineers, different people who are trained in a way that is not necessarily the way artists and thinkers and other people are trained. So typically, what they'll do is they'll start with an outline. So the first point I met want to make is number one, then they go to A and B with their supporting points. And then they have idea number two, and that's where they start getting stuck. And so what I'm going to work with you maybe I can see people put something in the chat. Has anyone worked with a mind map? Or if you've got your camera on? Raise your hand, have you have you worked with a mind map? I have had some people say, I have been working with mind maps for years, other people say oh my gosh, I have never heard that Tell me more. So when you think about nature, nature doesn't behave in a linear fashion. You know, it's people that have put the the streets on a grid pattern, it's not necessarily the way the way a river flows or the way clouds look, or trees, etc. Even the brain, when you look at the brain, the brain is not linear. And so what a mind map is going to help you do is get to a place where you get lots of different ideas in a more organic fashion, as opposed to trying to automatically structure things before they're ready for structure, we'll get to structure in a little while. So what you want to do with a mind map, this is a very simple one that I pulled from the internet because it really helps put some structure around something a very simple idea. So let's say we are a family, or I have a family and I want to do activities that will help my family enjoy our time together. So what you do is you put your main idea in the center and family. It might be family, it might be here's the business challenge that we're facing, etc. And then what you want to do is put spokes out from the main idea, each a different idea and so if I want to do something great with my family, you look at the left. I need to look at oh they live all over the place.
Janine Maclachlan 25:00
New York City, Chicago, California, so so maybe we need to think about something virtual, or we need to have a way where we can all get together. That's the way to start. Start some thinking with that. Who are they? Mom, Dad, siblings, etc. And then when you see where most of the ideas are is, you know, look at what do they like to do? My sister likes to hang out with friends, she likes to make art. But then that might spark the idea about what things do we do together. And so you want to look at everyone likes museums, everyone likes vacation, etc. But let's go back mom really likes good food. So how are we going to structure that? How can we hang out with with friends and family, you know, that's what mom likes. And so what you do is if you can look at my cursor is a mind map is going to, you know, you get an idea here, you go back to your main thing, you might get an idea here, and go back, and then develop each of these with more spokes. So to take this further, I've got the go to art museums.
Janine Maclachlan 25:58
I might talk about, you know, somebody likes modern art. Other one, you know, the Art Institute of Chicago, we've got to Chicago person here is one of those famous museums in the world. So the idea is, you get a lot of ideas by not trying to structure it in an outline, which will stop you but doing something that is that takes advantage of the random thoughts that you might have, as you go through generating those ideas. So then, then that's when you structure you can put an outline if you want. But what I'm recommending is that you look at a journalism device that's called the inverted pyramid. Anyone go to journalism school, I don't see any hands right now. But the journalism school is teaches you to start with the most important thing, and that's called the lead the lead is either the lead sentence or the lead paragraph is the most important The reason for this is in the olden days of typeset newspapers were they weren't typeset by computers, they were typeset. By, by people, when that page ran out of space in your article went too long, they just cut off the article. So that made it so important to start with the lead. Now we're trained for that. But it used to be that stories would kind of flow in chronological order. The same thing with scientific articles, a lot of science people want to set up give you a lot of background information that the sentence is at the end, what I help people understand that if you've got a very short amount of time, and everyone has a short attention span now is you can't wait till the end bite because by then, TV is going to commercial people picked up their phone, you know, they're back to their email, especially on zoom. And so what you want to do is start with the most important, then give your supporting points, and then structure it on from there. So it's important that you think things through and test some of your ideas so that you understand what's most important to your audience, which might not be what's important to you, that's something again, back to the audience.
Janine Maclachlan 28:04
So then you want to craft your story. So you've got your headline, first, you have your three points, you're going to say it shorter, I'll show you how to practice that. And then at the end, what you want is a call to action, tell people what you want them to do. Sometimes if I want you to vote for this particular legislation, sometimes it's I want you to just remember this or be mindful or act upon this information that I'm giving you. So that call to action is important. So what you want to do then, is use another marketers technique, which is to test your messages. So in marketing, what happens is,
Janine Maclachlan 28:43
something might be tested in the field, for months, it's something that that companies put a lot of money and time behind. You don't necessarily need to do that. So I'm going to show you a process. So what you want to do is use progressive levels of risk. So the first thing you want to do, so you've got an idea, you're going to tell your mom about it, or your your walking partner or someone from the yoga studio, etc. And so what you're going to want to say is, hey, let me tell you an idea that I'm thinking about pitching at work. And I would like to hear you know what your thoughts are like, what have I explained it in a way that's easy to understand. And so that person who has nothing to do with your business, can then feed it back to you and say, what I hear is this, and then it goes from there. And then the next thing that you'll do is learn from that feedback and take it to a colleague, maybe it's someone who is currently a colleague appear at work. It might be someone that you used to work with who understands what's, what's happening in your field and understands that. And then after you learn from that feedback, that's when you take it to your boss and so by the time you get to your
Janine Maclachlan 30:00
Boss or an executive committee or the the key person that you want to explain this idea to, you will have gone through a couple of iterations that will help you fine tune those ideas and and get that to where you want to be. And so what you'll want to do here is, is learn and this does not have to be a couple months process, what you'll want to do is you can do this in a morning, you know, you're walking with someone before work, you know, if you can do that in a socially distance appropriate way, you can have a conversation mid morning with colleague, and then you can, and then you can, you know, pitch to your boss in early afternoon. So it really is something that could be
Janine Maclachlan 30:44
could be more concise. And it doesn't have to be a long drawn out process unless it's something that's very complex and needs to kind of go to back to the drawing board in terms of what you're going to be doing. Okay, so that is
Janine Maclachlan 30:59
how you know what you say how you craft your ideas, we'll have questions at the end, because I want to make sure that we have enough time to to get through everything. So if you have any thoughts on questions that you want to ask, you can put them into chat as a placeholder, and then we'll get to them at the end. And I'm also going to share my email for people who sometimes people say, Oh, I want to have a, you know, private conflict consultation. So we can talk about that later if you want. So then, you know, now you've got your idea together, how do you present it in a way that is going to have your audience be most perceptive or receptive, rather, so you want to have that delivery that will enhance your credibility. So the first thing that's going to detract from that is what I call mental space fillers. So if you say, um, you know,
Janine Maclachlan 31:52
that those are mental space fillers. So the reason for that the brain science behind that is your brain is going so fast, it's three sentences ahead, and your mouth is catching up. And then your brain is telling you Oh, no, go back. You didn't finish that sentence. And that's when you get the
Janine Maclachlan 32:07
word, what I recommend is that the first thing you do with any of these is identify if you are the person who does this, if you um, or or, you know, everyone's got their favorite, practice pausing.
Janine Maclachlan 32:22
Another reason that this happens is people work in cultures where they are interrupted frequently. And so you say I'm to signal Okay, I'm still talking. If that's the case, and people interrupt you, you can tear page from Camilla Harris playbook and say, Excuse me, I'm speaking I'm still speaking. Usually, it doesn't have to be that that. Usually, it's not as contentious as a vice presidential debate. But you know, you can say, Excuse me, let me finish my thought and then go on. And the second is called up talk, and that is answering, making a statement as if it's a question. So instead of saying 123, what you want to do is, say 123. And so unless you are asking a question, you want your voice to go down at the end. And so this is something that is an important habit to break if you do this. The next one is prejudging your ideas. And so the people often say, this might not work, but we might have tried this before, but etc, you know, there are going to be enough people who are going to be poking holes in your ideas that you want to be the one who presents it with confidence and authority. And don't leave the evaluation. It's a classic, a classic brainstorming ideation technique is first you present the idea, you get the ideas out there, and then you evaluate them later. So don't evaluate in advance on yourself.
Janine Maclachlan 33:53
The next thing is just as frequently appearing in emails these days. But just a quick question. Just you know, I just wanted to say, the idea of saying just is already taking the credibility out from your ideas. So avoid that if you can. The reason this, quote, sorry, is highlighted as I've got a video if we have time at the end, about women tending to apologize by saying sorry, when what they mean is, hello, excuse me. I wanted to draw attention to something that's happening here or etc. And so often we say, Sorry, it's kind of a Brit thing. My husband used to live in England and British people do tend to say sorry for everything. And what I would say to that is, you know, if you're in England as part of the culture, then just just go with that, but here in the United States, it's perceived as diminishing your credibility. So try to avoid that if you can.
Janine Maclachlan 34:59
Janine Maclachlan 35:00
When you're getting ready to present your idea or go into a contentious meeting, or what have you is think about power poses, you know, where elevators, a women's group. And so what you want to do is think of, if I'm talking to both genders, I say, you know, select Wonder Woman or Superman or whatever. But basically what you want to do is, essentially make yourself bigger. Put your feet apart, put your, your elbows akimbo, and that's going to help open up your energy and make you feel more powerful so that you'll feel confident when you're going into that meeting or that interview or what have you. This comes from a body of study, but there's a popular TED talk by a woman named Amy Cuddy see udd? Why about power poses and what she talks about is, in the wild,
Janine Maclachlan 35:53
animals who feel threatened, make themselves bigger, the bear go up on its hind legs, a bird will spread its wings. And so we can use that. Not that things are threatening, but sometimes it's uncomfortable to go into a meeting where you feel like you're going to be evaluated, and you're, you're in a high stakes situation. So go into the washroom for two minutes, that's all it takes two minutes and make yourself bigger, and then you can go into your meeting with a little bit more confidence. The other thing that I will say about that is sometimes having a lucky, talisman will help you as you're going into to make a presentation or to talk to your colleagues or your boss, I was taping a spokesperson, and we were going to the frame was going to be like you're seeing me, you know, basically a headshot. I said, Okay, Doctor, you're ready. She said Just a minute, I need to put on my lucky shoes. And so she changed out of her sneakers, and put on her high heels because that made her feel more confident and like she was ready to present and so even if you're home on with your bunny slippers, you can put something in your pocket or a bracelet or what have you. And then that'll just help give you that that confidence that that you want. Super fun. The
Janine Maclachlan 37:19
next thing I'm This is my frequently asked question these days is how can I do better at zoom, I've got a workbook that I offer that I'll tell you about at the end that has zoom tips on it. And the way I category categorize this is Lights, Camera action. And so first of all lights, it's a dark day in Chicago today. So I pulled my desk a little bit further so I could get more light. And then I put a lamp over here just so that I wasn't doing the gospel thing where I'm in the dark camera you want your camera to be the cameras that I see are pretty good. So so well done members of elevate. You want it to be either eye level, or slightly above eye level, you don't want it to be mounted on the wall, you don't want it to be focused on the ceiling. So the idea if you can get some stack of books or bots, you want to look straight at your your camera. So Lights Camera action is one of the things I talked about is when you're on zoom, you're competing with everything I think of everything on 11. So use a little bit of a stronger voice, bigger gestures if you can, and then again you have honed those messages in so that you're not kind of circling around your idea and you're forthcoming with the information that you want to share. So Lights Camera action, that's how you can get better on zoom. And the other thing that I would recommend is as we talk about that that might be my my next no it's not my next slide I'll go back and look for an accountability partner so if you're going to be having a high stakes meeting on zoom, have someone do a test with you to make sure your lighting looks okay your camera looks okay etc. So assess those skills and set those goals in terms of you know, I want to change my zoom setting with zoom. You can select a zoom background, if you like. Sometimes that works sometimes you just want you know a more you want to have a fairly neutral background where you don't want to have a lot of dizziness although appliances in your kitchen or the
Janine Maclachlan 39:29
you know laundry on the bed behind you you know make sure that it's kind of kind of streamlined. But the same thing in terms of your your habits like arming and eyeing or up talk or whatever have someone help you who to identify, this is what I can work on to be better. So think about that. Then when you are ready.
Janine Maclachlan 39:52
The way I like to counsel people is be brief, be bright be gone. No one is going to ding you if you finish five minutes early because every
Janine Maclachlan 40:00
One loves the gift of time. So here's the criteria for a strong presentation, have a strong start, you know, tell people the reason I'm here, if you can start with a story that's not too long that supports your, your goal for for your talk, if it's a speech or or setting up your your presentation, make eye contact, eye contact on zoom, that's looking at the camera, which is really strange, because we tend to want to scan and look at the people that we're talking with. And so when you're presenting your idea, look at your your camera. Next thing is, don't read, the idea of writing out a script is really comfortable for people, but what people are distracted by the reading part of it. And when you practice talking, you'll use what I call talking words not writing words, because people tend to write in a more complex way when they are when when they're writing for the written word, as opposed to when they're just talking to people like I'm talking to you. You know, we've talked about fillers a couple of times, we've talked about a call to action. So I would what I'll leave you with and look get to the chatting part is, this is a quote from Anthony Hopkins, I saw him on an interview a while back, he said Be bold and mighty forces will come to your aid. And what I say the reason I like to to talk about that being bold is very often as I mentioned earlier, people prejudge their ideas, they do
Janine Maclachlan 41:30
things that diminish their their authority in terms of bringing their good work to bear and bringing their ideas out into the world. And so if you are bold and you're working toward it, then you know the universe or elevate members or your colleagues, mighty forces are going to come to your aid. So just remember that when you're feeling like you know, oh, I'm not ready yet. Trust me, you're probably ready.
Janine Maclachlan 41:57
So we're going to turn it over to questions, comments, etc. Like I said, I have a workbook so Janine McLachlan calm. I keep saying I want to shorten my domain because McLachlan is there are many ways to spell McLaughlin. The clan website says the name speech predates spelling. That's why there's so many ways to say it. all A's in the last name or you can jot it down now words that elevate listing. So what I have is I have a fruit or I've got a workbook that's you know, here's how do you just use a mind map here are some links to podcasts and
Janine Maclachlan 42:34
books and things like that, that might help you if there's anything you want to talk about further. The Lights Camera action to be better on zoom is in there. So if you'd like to give me your email address over at Janine maclaughlin.com I am delighted to to send that to you. And now I want to ask people what are your your questions comments? What do you think you're going to? To do next? Oh, and thank you Joanna for sharing Janine calm.
Janine Maclachlan 43:06
So if you are interested, you can open your microphone and shout out a question. Or Oh, I love Tracy Keough. Edit or regret it.
Janine Maclachlan 43:19
Words To Live By put that on a post it so.
Janine Maclachlan 43:23
So any thoughts or
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questions that people have?
Janine, this is Beatrice, how are you? Great. Beatrice, thank you.
I flight. I think this is great. I have a question.
But there's some nice specs there. So
when I think it's you, Kenya, I'm sorry, you just came on. But there's a lot of background noise. I'm sorry, if you're not talking if you could mute for now until Thank you ask her
when I'm working with clients, so I work in brand strategy and kind of marketing consulting. And one of the challenges that I have is communicating with clients.
Kind of without being verbose, but also kind of, in addition to that, helping them to kind of see it short, right, kind of get to the point and be able to kind of condense what they're saying. And in some ways, kind of, even in a digital space, speak in sound bites. I love kind of some kind of advice or ideas around that I've been getting better in that I'm catching myself from saying too much. But as I learned the lesson, I also need to hold them accountable to that same tenant. Sure. Are these in meetings or are these you know, one of the classic things is I would get clients who would say to me
These are the 25 points we need to have on our homepage, and things like that, you know, and obviously, you know, you can't put people to sleep. So is it that sort of thing? Or is it just, you know, in that the meetings tend to go on? So I, it's not in the meetings, I think it's in the delivery are the planning part of what they need to achieve. So it can be something like that in a presentation, right, saying that a presentation in 10 slides, what is, you know, turning into 25 slides, that sort of
thing in a newsletter and just, you know, 200 words what they want to make. Right resection, there's a 500 words, that's where
So a few things, one of the things that I encourage groups to do is see how you can say it in pictures, you know, so sometimes if you're having like a whiteboard session now, what used to be a brainstorm with posted says, How can you draw a picture of the result that you want or or say it in it in its essence, and it might be like a stick figure on a post it It might be pulling pictures from Pinterest or doing other sorts of things to get into that sometimes, what you could do is have
a say at shorter workshops. So what you can do is say, you know, what we're finding is that we know that attention spans are shorter and shorter, and how can we get to the essence, you know, sometimes people are more verbose is because they're still kind of walking around their ideas, they don't really understand. You know, so for a long time, I ran the communication strategy for Quaker oatmeal. Quaker oatmeal stands for heart health, that was their positioning for a decade. It's like, you know, if you eat this, it's going to help your heart health and anything that was not that was out and there were different supporting, you know, we can talk about energy level and satiety and you know, other sorts of things. But it's because you want to be healthier that you you know, and we talked about, you know, the pleasure of eating and putting toppings on a different things. But really, you know, the, the the lead that top part of the inverted pyramid was heart health. And so if you can
look at doing some exercises about how do we get to that essence. The other thing is, sometimes there's a leadership aspect where
nobody wants to have anyone feel left out. And so it's a little bit of committees, so everyone piles on their ideas, and there's not that session, where you edit out, what is it, edit it or regret it? We're going to need to put that in the next. You know, how do you zero in and so one of the things you might want to think about is having a conversation with the leader about, you know, we need to learn how to drill down to our essence, because I like that there's there's too much as well, you try to include too many messages in too much information, it neutralizes because you don't when you can go back to the audience is not going to
to stick around waiting for us to get to the point later on. Yeah, I hope that helps if other people have thoughts on that, or their other questions. I see. Aaron put her hand on Hi, I just wanted to jump in to be a just one of the thing. I'm also a brand strategist as well, kind of Oh my gosh. So funny that they're all these brands, people who take these, these workshops with brand people. So you always want to, you know, hear what we can do better. I think
the idea that we talk a lot about this,
with clients that I think they get when we introduce it much earlier in the processes. And a great tool for all of us is that
accessibility versus accuracy to think comes from me to stick if you've read that book. Sure. But that idea coming in early, really early in the process, so that we can call it back out when they're trying to make those 25 slides and be like, Okay, well what is accessible to the audience? And you have to drive that right back to that audience. Right. So great. So then we can say, is this accessible? Or are you trying to say everything at the same time versus I learned them through the journey? Exactly.
That seems to be very well accessible to folks. Perfect. Thank you both. Yeah, I think these types of
workshops kind of to your point, Janine are great, because we're so close to the work that we need someone else who can stand in our shoes to be able to see the things that we can't see. So that was really helpful. Thank you.
This can work with your clients as well, because I'm having some sort of workshop where we're all working on this together to get to a point where it's narrow and concise and powerful that resonates. That's going to be well worth the time people, you know, sometimes it's a challenge, because, you know, no one has two seconds to rub together anymore, right? Or not that people did before. But the idea to immerse yourself in that audience and look at what's important to them, and how do we deliver that? And, you know, again, what's that? essence is how you get to that point of, you know, not putting in all this extra stuff.
Other questions, comments? Angie Krueger is saying, Can we see the video you referenced for saying, sorry, I am going to so Joanna said that I can guess that that elevates going to send out a note after and I'll put a link to that in that note. So you'll get that tomorrow, or when it's real, you know, one of the things so I did a lot of work with Procter and Gamble, and my dad sold soap for Procter and Gamble for many years. And it's a company that really does interesting things, you know, so talk about understanding your target audience. So the brand that produced it is Pantene. And
they really were thinking about women and the challenges that women face. And it's something that you know, it's not go out and buy Pantene, it's, you know, think about, you know, you don't have to say sorry, and I just found it very popular. The other very powerful rather, the other thing is, every four years, they put out an ad that says, you know, Procter and Gamble, proud sponsor of moms, and that brings me to I use that every time when I do a workshop, because, you know, it shows these moms helping these kids as athletes, and then they go on to be Olympians, and you know, everyone's crying at the end, because everyone's thinking about their mom. And so, you know, so so things like that, that again, really demonstrate an understanding of the target audience is something that, you know, I always aspire to be.
I love that you have that this video. It's Tracy, I'm doing a meetup group tonight have a meetup group and the topic is confidence. These are
words, my group is divorced, like a woman. And the number one.
The number one way number one strategy I have for them to feel more confident, is to stop saying you're sorry, right off apologizing, because it really chips away at your own confidence. You start questioning and people don't even understand that they're apologizing. They it's just something that has become so ingrained and so natural and and it's it's really a wonderful practical exercise protected, particularly with younger women is to swap out those words. In fact, I was reading an article that talked about up talk really started out when,
like, during Mean Girls era, in high school, it's like, Okay, well, I'm talking like a question to show off just like you even though I'm gonna bully you and be mean. And so the idea of
is something that can really work for people. Yes. Christine, like much, I say, just way too often, right?
So many of these are habits. And
so again, if for people who have friends that they see not on zoom, when you're talking about you know, when you're at the dog park or with your walking partner doing something, have it say, you can say, Hey, I wanted to work on saying just less, and will you help identify when I do that I had an accountability partner at the office.
And what we realized is that when he was not comfortable with what his message is worth, he wanted to say, that's when he one time someone asked him a question. He talked for just a couple minutes, and I started putting tick tick marks in my notebook. For guy said 40 times in not very long was like every other word was. And, you know, so going back and identifying. It's when that happens that I start saying amen. So what we worked on, was he decided that when someone asked a question, he would not jump right into the answer. He would say something like, Oh, that's interesting. I haven't really thought about that much, just yet what my preliminary response is, you know, so by just saying those couple sentences, he bought himself a little time to formulate his thoughts in terms of what he was going to say. So when you identify under these circumstances, I seem less comfortable, less authoritative, less, etc. Then you can
Decide sometimes when people have been preparing for a week, they just rock it. But if you if you haven't had that chance to for preparation, you need to identify this is how we behave. And this is the strategy that I'm going to use. I will also say that your phone is your best friend here. So record yourself giving an answer or presenting something. And then you can identify even if you don't have someone who's there who can help you. Because sometimes you have friends who they say, Oh, you're so wonderful. You're so great, you're doing everything great, even though you're not doing everything great, or they don't really know the tools, but you can record yourself on your phone, play it back, and then you're more likely to see these are the behaviors that I exhibit when I'm doing that.
Other questions, comments, comments on things? Oh, shall is going to refine her elevator speech shell you want to if shell still here, maybe you can want to run it by us.
Okay, I know it's shy, don't want to put anyone on the spot. Sometimes we do the, you know, sometimes it's fun to have a workshop where
everyone knows that they're going to give their three sentence elevator speech. And we can kind of help brainstorm because when you're talking about an elevator speech, you know, literally, you're in an elevator and someone says, so what do you do? or Why are you at this conference? or what have you, you know, again, when we talk in real life, again,
people have a hard time talking about themselves as opposed to talking about someone else. I have a friend who
has written business books same as Robbie's and Bach, by the way. And
we went to a professional networking event, we decided to go together and he said, Oh, my gosh, Janine, this is the most successful networking event I've ever had. Because you're my wing man, my wing person, you know, because everyone we met, I said, Oh, my gosh, you've got to meet Rob, because he's written a book on professional storytelling, and on and on. And he said, I got a lot of business out about out of bad cocktail party, because you were there, you know, and it seems boastful to say, you know, well, I've written all these books on business storytelling, and you it's challenging to not seem braggadocious, waiting all day to use that sentence. And so.
So if you could, you know, for any of this, if you can find people who will enlist in your allies, in fact, this is not part of this workshop. But I talk about this with another one, which is
there was a story in the Washington Post during the Obama administration, about amplification, where the women found that they were being talked over, or their ideas were being diminished. And so they wanted to, to help each other. And what they would do, as Susan would, would discuss an idea or toss out a thought. And then Sally would say, well, as Susan was saying, five minutes ago, is it cetera, et cetera. And so they kind of watched out for each other. And because sometimes, what I hear about a lot, and I've seen it happen, too, is people will
take credit for your idea, sometimes intentionally. And sometimes. They forgot that they just heard it a second ago, or they're riffing on it, or what have you. And so having people whether men, women, etc, who are going to be your allies, going into meetings, particularly larger meetings, who are going to help you convey the
what's interesting and compelling about your idea, your pitch, your plan, etc, then that goes a long way to, to generating a success. So, so find that and those are all meetings that come before the meeting, or discussions or what have you. It doesn't always happen naturally.
Okay, you have been a delight if there are no questions or comments. As I mentioned, I'll send you the link to the sorry, not sorry, video from Pantene, or if you Google, and I'm sure it'll you don't want to wait till tomorrow. You can look it up right now. We found that it didn't play well on zoom. So so we decided in our test, just before we started that, we would just send you the link and and look at that.
Unknown Speaker 59:36
So, so thank you, Janine. in the chat. There is a question. There is a question in the chat. Okay. Excellent. Let's see.
Thank you, Aaron. Okay. In zoom meetings with the team, lots of vocal outspoken people, do you recommend raising one's hand or just jumping in how to best break into the discussion at home and are we talking here okay.
I'll tell a story about something that that happened in real life, sometimes what you need to do to do is talk to the team leader and say,
you know, I've noticed that there's a lot of interrupting and talking over people, etc. And, you know, maybe we could talk about ways to address that. Or perhaps what could happen is, you as the team leader, sometimes the team leader will appoint a meeting facilitator, where someone can say, well, let's hear from someone else, you know, thanks, Joe. Let's hear from someone else. Now, Sally, what do you think, you know, and so? So
unless it's the team leader, who's doing that, sometimes when you have a separate conversation, you can say,
you know, I've noticed that some people aren't they're getting their ideas heard. And, you know, is this something that we could talk about having a different, a different tack, you know, in real life, I've said, Okay, here's the talking stick, if you don't have the talking stick, you need to wait your turn, you know, people can raise their hand and and the facilitator, I can, I can write something down. Sometimes people need to,
I'm not going to say this, right. But they need to talking to you about participating in conversation. And so the team leader can do that. Or if you feel confident, sometimes the dynamic of teams is a little challenging. So what you can do there is, in fact, I had a friend who
scheduled a meeting with her boss and said, okay, during this meeting that we just had,
I don't know if you're aware of it, but you interrupted at every turn. And she gave him you know, so she started again, data based information. So she started
writing down, you know, when she said this, that he jumped in and said that, and he said, you know, oh, I never interrupt, I don't interrupt him. The next day, he came, he said, I was telling my wife and daughter, they said, You are such an interrupter. And so he made a mindful decision to not interrupt I had a boss who was very
bold and boisterous and loud. And it showed up on her performance review. And she said, when you notice me doing that it scared people. So people were intimidated. So they didn't talk because she didn't yell in a way, like she was yelling at people, she,
she just was just really loud. And it puts people off. And she said, If you notice me doing that, can you just rub your ear? You know, and then that will be my signal that I need to kind of bring it down a little bit. And so group dynamics are not easy. And it's it's rarely a single answer, you know, some people need to be discussed, if you have a good relationship with that person, you can set up a separate, you know, coffee zoom and say,
you know, I noticed that that you interrupted me three times during that meeting, you know, is that your intention, sometimes pointing out the behavior is enough to get people to back down a little bit. And other times, it needs to be more of that the senior member of the team needs to facilitate and say, you know, let's hear from from someone else. And you know, Jane, what are your thoughts on this? So I hope that helps. This is something again, that is something that's
huge. We can we can have a complete separate webinar on interrupting and team dynamics, whether it's on zoom or in person, because that is something that's a huge thing.
So I hope that helps Aaron.
Okay, any other
questions, comments? Aaron said, okay, Aaron said maybe that was helpful for Aaron. Good. Thank you. Thanks. But yeah, so one of the things that I will always say is, none of this is a one and done this is everyone's on a continuum. So you know, just just keep going.
There's something there's something that I
saw people post a couple times, which is 30 to keep going on, so on, maybe I'll include that link too. It's it's really super fun. So
okay, so so so thank you. It was great meeting everyone. And best of luck in every hope getting your ideas out there.
Thank you so much Janine. Thanks for taking the time to be here with us. For the really awesome presentation and advice and answering all those questions. We really appreciate it. And as you mentioned, there will be an email coming out from email from elbaite tomorrow with some follow up notes and the link to that video that she mentioned from Procter and Gamble, so keep an eye out for that as well. I hope to see you guys at another event soon.
Have more questions? Follow up with the expert herself.
Brand Strategist | Innovation Coach
MacLachlan Innovation Strategies
As a child I read mysteries long after lights out. It's no surprise I aspired to a career studying motivations, analyzing clues and identifying insights. Today I work at the intersection of strategy and innovation, still seeking those clues as I focus on digital strategies, brand building, innovation, creative facilitation and change leadership in health and wellness, including oral health, heart health and nutrition. Specialties: Strategic visioning: brand building, strategy road map development, milestone metrics Audience... Continue Reading
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