Jennefer Witter is the founder and CEO of The Boreland Group Inc., a boutique public relations firm headquartered in New York City. Jennefer is also the author of "The Little Book of Big PR: 100+ Quick Tips to Get Your Small Business Noticed," and has appeared multiple times in the Associated Press, TheStreet.com, and other forums. Previously, she was the public relations expert for Inc.com TV and a contributor to AOL Small Business.

"Women Who Lead" is a women’s leadership video series featuring inspirational and powerful female voices in business, tech, media and the corporate world. From communication skills to financial management, networking to career advancement, Ellevate Network members provide professional tips and personal anecdotes to empower all women (and men) to become better, more effective leaders.