Women Who Lead: Susan Avarde

Susan Avarde creates and builds brands by originating and activating “Future fit” ideas. Her modern worldview has helped 45+ companies globally. As the Head of Global Brand at Citigroup she was the driving force behind creating the iconic Citi Brand, now a beacon in 100+ countries. Renowned for her vision and storytelling ability as exemplified by “The World’s Citi” and the 200 years global campaign, Susan created magnetic themes to empower business growth. During her tenure at Citi, marketing won 200+ awards.

Susan has been invited to the White House twice and is a TED, Forbes Women and Fortune Most Powerful Women participant. Her various speaking engagements have been moderated by The New York Times, eBay and The Economist. Fast Company Magazine plus The Women’s Venture Fund have recognized her innovative work and she was recently honored as one of "Gotham’s Visionary Leaders" by the WCCNY.


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