Winning the Inbox: Writing Emails that Work
Online • January 9, 2020
Come prepared to engage during this webinar, where Casey Mank will introduce writing hacks to help you send emails that move your readers to action and get results.
Thursday, January 9, 2020 12:00 PM - 12:45 PM EST
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Communicating in today’s overcrowded inbox means understanding how to reach busy, distracted audiences and help them quickly understand your message. This webinar will introduce writing hacks to help you send emails that move your readers to action and get results.
Attendees will engage in exercises in real-time to practice keeping text short and actionable to guide readers to the right information or outcome. We’ll also talk about common email stumbling blocks and look at ways to keep text concise even when you need to be formal or share complex information.
In this webinar, Casey Mank will share…
- How your audience reads on screens
- How to craft a great email subject line
- How to write emails that move your readers to the right action or info
Casey Mank is the Co-Founder of Bold Type, a women-owned consulting firm based in Washington, DC. She has been teaching writing in traditional classrooms for over 10 years, and now designs workshops and coaching programs for professionals. A member of the nonprofit Center for Plain Language, Casey is proud to have helped thousands of writers get to the point and reach their audiences with greater impact.
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