Media Relations 101: Straightforward Tips on How to Successfully Work with the Press
Online • January 20, 2011
In this webinar, Jennefer Witter, the president of The Boreland Group Inc., a New York City based public relations firm (www.theborelandgroup.com), will provide easy-to-follow guidance on how listeners can effectively use media relations to build and/or enhance their public visibility.
Thu, Jan 20, 2011 12:00 PM - 1:00 PM EST
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In this webinar, Jennefer Witter, the president of The Boreland Group Inc., a New York City based public relations firm (www.theborelandgroup.com), will provide easy-to-follow guidance on how listeners can effectively use media relations to build and/or enhance their public visibility. Tips will also include what not to do when dealing with the press. In addition, the discussion will explore how the audience can make resulting placements work for them beyond the initial hit.
Other topics to be addressed are:
- The biggest pet peeve reporters have
- Reaching out to the reporter
- How to follow-up without being labeled a pest
- Why there is no such thing as “off the record” when speaking with a reporter
- How “faking it” can impact your credibility
Information will be user-friendly, allowing listeners to easily and immediately implement material into their practices.
About the Presenter: Jennefer is a veteran public relations professional, with nearly 30 years of industry experience. Her clients have been featured in a wide range of media, including The New York Times, The Wall Street Journal, Reuters TV, Bloomberg Radio and O, The Oprah Winfrey Magazine. She has been featured in The Associated Press, Build Your Business Radio, The New York Observer and MORE Magazine; she been mentioned in The New York Times regarding her work. Jennefer is a contributor to AOL Small Business and the PR expert for Inc.com. She has presented at New York University, The Learning Annex and the Science, Industry and Business Library on a variety of PR topics. She is a proud member of 85 Broads.
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