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Taking the Social Enterprise World by Storm

Online • July 19, 2011

Join us for a Jam Session with Matt (Founder & Chairman) and Ben (President & CEO), about Indego Africa’s history, challenges and successes as they leverage the power of export markets and job skills to unleash the potential of remarkable African businesswomen.

Tuesday, July 19, 2011 1:00 PM - 2:00 PM EDT

How did “Guys Who Rock” Matt Mitro and Ben Stone – former corporate lawyers and self-described “fashion-challenged dorks” – found and build Indego Africa, a 501©(3) social enterprise that takes a market-driven, fashion-forward approach to empowering African women?

Join us for a Jam Session with Matt (Founder & Chairman) and Ben (President & CEO), about Indego Africa’s history, challenges, and successes as they leverage the power of export markets and job skills to unleash the potential of remarkable African businesswomen.

Starting from the most difficult circumstances, Indego Africa’s more than 300 artisan partners in Rwanda are now fulfilling their destiny to “hold up half the sky.” For example, less than three years ago Emelienne Nyiramana carried water for 25 cents a day to support her three children and an orphan. After launching a sewing and textile cooperative and spearheading a partnership with Indego Africa, Emelienne now makes more than 20 times that amount, speaks English, and has graduated from the GS 10,000 Women Entrepreneurship Program at Rwanda’s School of Finance and Banking.

Indego Africa isn’t a typical “handicraft” company. Now the subject of a Harvard Business School case study, Indego Africa first partners with cooperatives of women artisans in Rwanda on a fair trade basis and sells their stylish hand-made products on Indego’s online store and at more than 70 U.S. retailers, including Nicole Miller, Ralph Lauren, Steven Alan, Shopbop, Anthropologie and Dannijo (founded by 85 Broads members Danielle and Jodie Snyder!) Indego Africa then invests 100% of profits from sales and donations into its ground-breaking training programs for the artisans in business management, entrepreneurship, literacy and technology – all taught by Rwanda’s top university students.

Indego Africa is the proud recipient of the Fair Trade Federation’s 2010 award for “Most Positive Change in a Producer Community,” and has received praise from Elle, The Huffington Post, InStyle, Essence, NY Times Style and many other fashion mags!

With a principled adherence to accountability and transparency, coupled with a core focus on business systems and measurable social impact, Indego Africa is a company built to last and represents a high-value investment opportunity for potential donors.

Please visit http://www.indegoafrica.org/donate to donate or email ben.stone@indegoafrica.org for more information.


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