Optimizing Your Presence on LinkedIn
Online • December 11, 2013
In this Jam Session, Yumi will show you how to build, maintain and protect your brand on LinkedIn. She’ll talk about how to build your followers on your Company Page, create or join groups to become a thought leader, and optimize your profile to gain All-Star status.
Wednesday, December 11, 2013 12:00 PM - 1:00 PM EST
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60 percent. That’s how far consumers go in their decision-making process about products and services BEFORE they ever reach out to a company. Instead of relying on ads or in-store visits to make a purchase, consumers are relying on their trusted connections, friends and trusted thought leaders in their social networks to decide which products and services to use. That’s why it’s so important for a company to engage with their consumers and potential consumers via social networks. On LinkedIn, we offer entrepreneurs, professionals, companies and brands a unique opportunity to engage with 259 million of the most affluent and educated professionals in the world. In this Jam Session, Yumi will show you how to build, maintain and protect your brand on LinkedIn. She’ll talk about how to build your followers on your Company Page, create or join groups to become a thought leader, and optimize your profile to gain All-Star status.
Yumi Wilson is a manager in Corporate Communications at LinkedIn. She is also an associate professor of Journalism, on leave from San Francisco State University. In her role at LinkedIn, Wilson trains journalists how to leverage LinkedIn for research, reporting and sourcing. She also moderates the LinkedIn for Journalists group, which has grown from 16,000 members one year ago to nearly 42,000. In addition, she has launched a program to train corporate communications teams around the world how to leverage LinkedIn to build, maintain and protect their brand identity.
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