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Why Small Businesses Need to Know About Intellectual Property (IP)

Online • February 27, 2014

Mary Juetten, Founder and CEO of Traklight, along with Jill Howard Allen, Traklight’s COO, will address some common IP misconceptions to help you better understand the importance of your IP and how to protect your business

Thursday, February 27, 2014 12:00 PM - 1:00 PM EST

One of the most important actions you can take for your business and its future is to secure your intellectual property (IP). EVERY BUSINESS has IP! Mary Juetten, Founder and CEO of Traklight, along with Jill Howard Allen, Traklight’s COO, will address some common IP misconceptions to help you better understand the importance of your IP and how to protect your business. They will also offer different strategies to protecting your IP as well as a few invaluable tips on raising money and crowdfunding.

Mary Juetten holds a law degree from ASU and two accounting designations, and has over 25 years of business experience, including turnaround and growth positions. Mary is active in the AZ startup ecosystem (including Startup Arizona, the AZ Business Incubator Association, and AZ Technology Council), involved in two national crowdfunding organizations, and is a Chapter Leader of 85 Broads Arizona.

Jill Howard Allen earned her BA in Marketing from the University of Wisconsin, Whitewater. Jill manages our Traker team and contributes over 20 years of experience in marketing including 16 years in marketing at Southwest & Southwest.com launching SWABIZ (their corporate booking tool), Nuts About Southwest (their corporate blog), DING!, and other social media channels. Jill is a Chapter Leader with 85 Broads Arizona.


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Kristy Wallace
Kristy Wallace

New York, NY

CEO at Ellevate Network

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Maricella Herrera Avila

VP Operations & Strategy at Ellevate Network

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